Duties & Responsibilities:
Market Development & New Business
- Identify and develop new distributors, customers, and channels across assigned markets.
- Conduct market research to assess entry opportunities, pricing structures, and competitive positioning.
- Support onboarding of new distributors, including initial market setup and product introduction.
- Build relationships with key trade contacts (buyers, wholesalers, retailers).
- Represent CGA at trade shows, market visits, and business development meetings.
Sales Support & Commercial Execution
- Support distributor sales teams with product knowledge, selling tools, and conversion strategies.
- Assist in executing market entry and expansion plans for priority product lines.
- Monitor pricing, margins, and competitor activity to support commercial decisions.
- Contribute to achieving annual export growth targets through active market engagement.
Market Intelligence & Reporting
- Collect and report on competitor activity, pricing, promotions, and new product launches.
- Track in-market performance indicators such as distribution, shelf presence, and pricing.
- Prepare structured market visit reports with clear findings and recommendations.
- Provide feedback to support forecasting, pricing reviews, and marketing plans.
Distributor Support & Monitoring
- Support evaluation of distributor performance against agreed targets.
- Monitor stock levels and flag potential out-of-stock risks.
- Assist in tracking execution of agreed marketing activities and promotions.
- Highlight gaps in execution and recommend corrective actions.
In-Market Execution
- Conduct store checks to assess product availability, pricing, and visibility.
- Identify opportunities for improved shelf placement and brand presence.
- Capture and share in-market insights to support marketing and sales strategy.
- Support execution of promotions, activations, and trade initiatives where required.
Coordination & Operational Support
- Work closely with internal teams (Export, Marketing, Logistics) to support market needs.
- Provide insights to improve demand planning and production alignment.
- Support preparation of sales materials, presentations, and market analyses.
Knowledge, Skills & Experience:
- 3–5 years’ experience in sales, trade marketing, or export-related roles (FMCG preferred).
- Experience working with distributors or in international markets is an asset.
- Bachelor’s degree in Business, Marketing, or related field (preferred but not mandatory based on experience).
- Valid passport and must be available to travel frequently.
- Spanish proficiency (intermediate to advanced) is a strong asset.
- Ability to assess pricing, margins, and competitive positioning.
- Strong market research and analytical skills.