Develop and implement a comprehensive digital media strategy aligned with organisational goals. 

Design and execute digital campaigns to increase awareness, engagement, and supporter mobilisation. 

Translate campaign priorities into compelling online narratives. 

Manage a consistent content calendar aligned with key dates, events, and advocacy moments. 

Oversee content creation across social platforms (Instagram, X/Twitter, Facebook, LinkedIn, TikTok, Mailchimp etc.). 

Oversee production of newsletter content and design and manage publication. 

Draft engaging captions, scripts, email copy, and web content. 

Ensure brand voice, tone, and visual identity remain cohesive across platforms. 

Grow, diversity and engage our digital community across regions. 

Monitor comments, messages, and conversations, fostering meaningful dialogue. 

Identify opportunities to convert followers into volunteers, donors, and advocates. 

Identify opportunities and create strategies for digital partnerships across platforms.  

Optimise digital funnels to convert engagement into signatures in solidarity. 

Track performance metrics across digital platforms. 

Produce weekly, monthly and quarterly analytics reports with insights and recommendations. 

Use data to refine strategy and optimise engagement. 

Oversee design and production of graphics, short-form video, and digital toolkits. 

Collaborate with designers, videographers, and campaign teams as needed. 

Ensure accessibility standards and inclusive representation in digital outputs.  

3+ years of experience in digital communications, digital marketing or social media management. 

Proven track record of growing digital platforms and increasing engagement. 

Strong copywriting and storytelling skills.  

Experience using analytics tools (Meta Insights, Google Analytics, etc.). 

Familiarity with email marketing platforms (e.g., Mailchimp, ConvertKit, etc.). 

Intermediate graphic design/video editing skills (Canva, Adobe Suite, CapCut, etc.). 

Experience working in non-profit, advocacy, or social justice spaces would be a plus. 

Self-motivated and able to manage a diverse team of content creators 

Strategic thinker with strong execution skills 

Excellent written and verbal communication 

Culturally aware and politically informed 

Detail-oriented with strong time management 

Committed to equity, justice, and movement-building 

The Digital Media Manager must be a CARICOM national and eligible to work in a CARICOM country. 

Standard working hours are 9am to 5pm, but flexibility is required, as occasional early morning, evening, or weekend commitments may arise. The role may involve participating in events, meetings and networking activities outside of standard hours when necessary. 

Limited regional or international travel may be required for coordination meetings, training or campaign events.