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Sales and Marketing Manager - Based in Barbados

Bridgetown / Kingston and St. Andrew / Port-of-Spain
Not disclosed
Permanent full-time
Updated 11/03/2026

Sales & Marketing Manager

We are seeking a motivated and results-driven Sales and Marketing Manager to lead our promotional and revenue growth efforts. The ideal candidate is creative, strategic, and experienced in sales, branding, marketing campaigns, customer relations, and market analysis. Strong communication, leadership, and the ability to drive business growth in a competitive environment are essential.

Educational Qualifications

Bachelor’s Degree in Marketing, Hospitality Management, Business Administration, or Communications
A Master’s Degree (MBA or Hospitality Management) is an asset but not mandatory
Professional certifications in digital marketing (Google, Meta, SEO, etc.) are advantageous

Experience Requirements

2+ years’ experience in marketing
Proven experience in:

Branding and positioning
Digital marketing campaigns
Social media management
Revenue-driven marketing strategies
Working with OTAs (Online Travel Agencies)

Experience collaborating with Sales, Revenue Management, and Operations

Technical Competencies

Strong knowledge of:

Digital advertising (Google Ads, Meta Ads)
SEO & website analytics (Google Analytics)
Email marketing platforms
Content management systems (CMS)

Budget management and ROI tracking

Core Hospitality Marketing Knowledge

A Hotel Marketing Manager should understand:

Seasonality and demand forecasting
Market segmentation (leisure, corporate, group, wedding, MICE)
Destination marketing
Trends and competitive positioning
Social media managing and an understanding of content development around brand

Key Skills & Competencies

Strategic Skills

Ability to develop annual marketing plans
Campaign development aligned with revenue targets
Brand management and reputation oversight

Leadership Skills

Team management (if supervising marketing assistants)
Vendor management (photographers, agencies, printers)
Cross-department collaboration

Communication Skills

Strong copywriting ability
Crisis communication
Public relations coordination

Personal Attributes

Creative yet commercially minded
Highly organized
Strong attention to detail
Proactive and results-driven
Professional presentation (especially in guest-facing environments)

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Answer these quick questions

Please describe your past experience and responsibilities as a Sales & Marketing Manager or in a similar role.

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Are you willing to relocate to Barbados?

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Have you marketed a hospitality, lifestyle, or premium experience product?

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Have you personally created and executed a full seasonal marketing campaign from concept to launch?

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Have you managed paid social campaigns with a defined ROI target?

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Have you managed external agencies or freelancers and held them accountable to deadlines?

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