PRINCIPAL ACCOUNTABILITES:

• Develops, implements and executes the online marketing objectives, strategies and plans for all lines of business and prepares and manages supporting budgets and promotional plans to increase store traffic and sales.
• Coordinates web content to ensure consistency with marketing plans and conversion targets of the business
• Monitors monthly accounts, analyzing and reporting on variances ensuring all costs are controlled to budget levels (Pay pal reconciliation).
• Analyzes customer demographics and purchasing behavior to monitor trends and future sales growth
• Monitors new media developments and makes recommendations on media opportunities to develop appropriate strategies

JOB SPECIFICATIONS:

Qualification/Education & Experience:

• Degree in Business Management or any or related field
• Minimum 1 year’s experience in the retail industry with digital expertise

Knowledge, Skills & Abilities:

• Understanding of web usability & accessibility best practice, as well as online methods of acquisition
• Proven experience in planning, organization, and development of online sales platform
• Knowledge of industry standards and requirements eg technical limitations, functionality, speed, download, video streaming etc.
• Active engagement in social media and ecommerce