CORE FUNCTION

The Sales Manager is responsible for developing and executing strategic sales plans to expand the customer base, drive revenue growth, and strengthen brand awareness.

RESPONSIBILITIES AND DUTIES

• Collaborate with executive leadership to develop and implement sales strategies, targets, and quotas.
• Lead sales conversions from multiple marketing channels to ensure consistent revenue growth.
• Review and analyze sales and operational reports to forecast sales, determine profitability, and identify new market opportunities.
• Develop short- and long-term sales plans aligned with business objectives.
• Design and implement strategic business plans to expand market presence and strengthen community engagement.
• Set sales objectives and monitor team performance to ensure revenue targets are met or exceeded.
• Organize, assign, and oversee sales territories, schedules, and quotas.
• Prepare sales budgets and monitor expenses.
• Manage and strengthen customer relationships to ensure satisfaction and long-term partnerships.
• Identify customer needs and provide insights to enhance the product portfolio.
• Generate referrals to expand the sales pipeline.
• Drive upselling and cross-selling initiatives among existing customers.
• Provide timely, constructive feedback to support sales team development and performance.
• Present monthly sales, revenue, expense reports, and forecasts to management.
• Monitor emerging markets, industry trends, new products, and competitive activity.
• Represent and promote the company at events and promotional activities.
• Perform any other related duties as assigned.

EDUCATIONAL REQUIREMENTS & EXPERIENCE / PERMITS

• Bachelor’s degree in Business, Marketing, or a related field.
• Minimum of five (5) years’ experience in a similar sales management role.
• Valid Food Handler’s Permit.

REQUIRED SKILLS / PHYSICAL REQUIREMENTS

• Excellent interpersonal, customer service, and communication skills.
• Strong analytical skills with the ability to identify trends and sales patterns.
• Proven ability to develop and execute effective sales strategies.
• Strong leadership and team development skills.
• Proficiency in Microsoft Office Suite or related software.

REPORTING AND ORGANIZATIONAL RELATIONSHIPS

Reports to: Director of Operations