Under the direction of the Retail Manager the Field Marketing Representative’s responsibility is to develop sales building plans to increase sales, to establish and maintain effective working relationships with lottery retailers and key accounts in a designated territory, maximizing compliance. This position will be under direct supervision of the Retail Supervisor, who will provide advice on their territory and contributes to the quality of customer service and the achievement of sales targets.

PRINCIPAL DUTIES & RESPONSABILITES

• Continual analysis of the performance of your retailers to determine growth opportunities.
• Support the development of the Trade Marketing strategy in your area to achieve the required sales targets for your agent base.
• Develop and execute innovative sales initiatives in their zone to increase IMG, Online, Social Spaces and Commercial Service sales. 
• Develop monthly sales target by agent and decile for your agents and track their progress week.
• Provide agent specific action plans on a weekly basis to your Supervisor showing growth objective by category.
• Collaborate with Procall to ensure your retailers have the right stock level for each IMG price point including base games and New games. 
• Implement retailer best practices merchandising and visibility standards in your zone. 
• Provide infield sales training to operators/ agents on how to upsell IMG, SSG and CS products. 
• Deliver and display all relevant promotional materials at the retail location are in good condition
• Delivery all NLCB bulletins to the agents and ensure they sign for receiving on the agreed sign off form.
• Ensure all agents have the required amount of consumables needed to run their business until your next visit based of your visit cycle.
• Completes special projects directed by the Company/Lottery.  
• Assists lottery personnel with retailer troubleshooting/chronic retailer issues