Develop and execute the commercial strategy aligned with the regional marketing to support the development team in achieving sales objectives, defining prices, volumes, and promotions. 

Foster shopper knowledge through continuous analysis of behavior and market trends, segmenting categories according to consumer needs. 

Collaborate with marketing and development teams to create an effective category strategy and a commercial activity calendar that generates demand and accelerates sales 

Design category activation plans and strategic presentations for the sales team, ensuring the proper execution of promotions and activities. 

Participate in the MBP process to ensure product availability and monitor regulations and competitors that may affect the business. 

Coordinate regular meetings to evaluate performance against established KPIs.  

First Degree: Bsc. in Social Sciences. A Master's degree in Management Studies would be an asset. 

At least 5 years of experience in Sales and Marketing

Demonstrable record of success in a customer facing role.