Position: CRM and Loyalty Lead – KFC & Pizza Hut
Reporting Relationship: This position reports to the Digital & Ecommerce Manager
Summary: The CRM and Loyalty Lead will help drive customer engagement across email, push, andin-app channels. The incumbent will play a key role in creating impactful customerjourneys, executing lifecycle campaigns, and reporting on CRM performance for KFC andPizza Hut brands.
Key Responsibilities:
Integration & Data Flow
- Deploy and maintain Web and App SDKs, working with development teams.
- Manage tagging structures (events, custom attributes, purchases, and triggers) across Braze, GA4, and Googe Tag Manager.
- Manage integration into cloud storage or Customer Data Platform for segmentation, predictive modeling, and analytics.
Platform Optimization
- Optimise CRM functionality by leveraging advanced features including Connected Content, Content Blocks, Webhooks, APIs, and Landing Pages.
- Configure and maintain Loyalty campaign logic (rules, loyalty mechanics, segmentation criteria) to enable promotions and personalised rewards.
- Manage integrations for deep linking, cross-platform tracking, and attribution to improve campaign accuracy and user experience.
Campaign & Personalisation Enablement
- Fluency in personalization tools that turn data into dynamic messaging. Hands-on experience with Braze, Salesforce CRM, Salesforce Marketing Cloud and Moveable Ink
- Familiarity with reporting dashboards, audience segmentation, and journey mapping.
- A collaborative mindset—comfortable working in Figma, Asana, syncing with design, and helping creative come to life in-market.
- Familiarity with HTML, CSS, JAVA and Liquid (or similar) for email and dynamic content personalization.
Data Analysis & Reporting
- Partner with IT and Insights Analyst to integrate lifecycle marketing metrics into reporting dashboards (e.g., Looker Studio, Tableau, or Power BI).
- Analyze campaign data to uncover insights and continuously optimize performance.
- Ensure reporting accuracy across attribution platforms and lifecycle channels.
- Problem-Solving: Strong debugging, troubleshooting, and optimization skills.
- Collaboration: Ability to translate business needs into technical execution by working cross-functionally with Marketing, Data, and Engineering teams.
Preferred Skills/Experience:
- Prior experience with lifecycle marketing and loyalty platforms would be an asset.
- Familiarity with predictive modeling or working with Customer Data Platforms for personalization.
- Experience in Quick Service Restaurant (QSR), retail, or hospitality industries.
Education & Certifications:
- Bachelor’s degree in Computer Science, Software Engineering, Marketing, or related discipline.
- Certifications in Google Analytics, Google Tag Manager would be an asset.
Experience Level:
- At least 2 years in a technical role involving marketing technology, customer engagement, or lifecycle marketing.