TRADE MARKETING SUPERVISOR (WEST)

About the Job

Select Brands Limited is seeking a dynamic and results-driven Trade Marketing Supervisor to lead brand visibility and execution across the western parishes of Jamaica. This role is responsible for managing a team of merchandisers and brand ambassadors, ensuring high merchandising standards, executing promotional activities, and conducting trade audits to support strategic marketing goals. The ideal candidate should have strong leadership skills, a keen eye for detail, and a passion for building brand presence in retail environments. Experience in trade marketing, team supervision, and retail execution is required.

JOB REQUIREMENTS

Qualifications:

• Bachelor’s Degree in Marketing, Business Administration or related field.
• MUST OWN AND OPERATE A RELIABLE MOTOR CAR.

Experience:

• Minimum of three (3) years’ experience in trade marketing, merchandising or a related role within the beverage industry.

 Specialized Knowledge & Training:  

• In-depth knowledge of trade marketing strategies and best practices.
• Familiarity with the Jamaican beverage market.

 Skills, Behaviors & Competencies:

• Interpersonal Skills: Strong leadership, communication, and analytical abilities; proficient in negotiation and trade audit execution; excellent organizational and time-management capabilities.
• Detailed: Proactive, results-oriented, and detail-focused; adaptable to changing priorities; committed to maintaining high standards.
• Problem solving: Effective decision-making and problem-solving; ability to work independently and collaboratively; skilled in managing teams to achieve performance targets.

KEY DUTIES & RESPONSIBILITIES

• Team Development & Management:
  • Oversees merchandisers and brand ambassadors through regular store visits and ensures accurate payroll processing in an accurate and timely manner.

• Logistics and Product Management:
  • Coordinates timely dispatch of promotional materials, ensures proper product placement, and optimizes merchandiser routes for efficiency.
  • Develop strategies to introduce company products to new customers and consumers within the assigned regions.
  • Periodically review and optimize merchandiser routes to enhance efficiency and streamline operations to maximize coverage and impact.
  • Implements promotional activities, manages product expirations, and collaborates with stores for optimal brand visibility.

• Trade Audits and Pricing:
  • Conduct regular trade audits to ensure adherence to contractual agreements, pricing accuracy, and alignment with company strategies.
  • Monitor and adjust product pricing in the trade to align with company pricing strategies.

• Analysis and Reporting:
  • Monitor competitor activities and provide insights to the Marketing & Sales Department for strategic decision-making.
  • Assess the performance of merchandisers through regular trade checks and provide constructive feedback for improvement.

THIS REPRESENTS A BROAD OUTLINE OF DUTIES AND RESPONSIBILITIES AND CANNOT LIST IN DETAIL ALL OF THE TASKS THE JOBHOLDER WILL BE EXPECTED TO UNDERTAKE.