Marketing Manager (MM)

Job Profile

About the Role

The Marketing Manager is a highly creative analytical thinker with a deep understanding of multi-channel marketing and knows how to effectively mobilize technology tools to animate and analyze successful marketing initiatives across various platforms.

The MM has an organized approach to most things and possess sound business acumen with the ability to develop people and inspire great marketing performance. The MM will develop and direct a multi-disciplinary team to develop and execute marketing messaging, brand development and buyer conversions across CoolMarket and other CoolMarket related business units.

Hard Skills, Competences & Giftedness

• An experienced marketer who will develop robust marketing strategies to enable the creation of effective campaigns and initiatives in support of:

a.         all inbound traffic

1. seller outbound marketing
2. buyer outbound marketing
3. other direct multiband sales & marketing initiatives

• Has a natural leaning into technology and productivity tools that will deliver efficiencies. This will be a key requirement for those you lead.
• Experienced with website content, administration and analytics
  • Is imaginative and confident to put forth bold, sometimes controversial ideas. 
  • Must possess excellent communications skills and a refined understanding of communications in general.
  • Will develop internal reporting structures to accurately assess your business processes and people.
  • Understands mechanicals, creatives, and the process by which ideas manifest into physical marketing outputs.
  • Must understand search engine optimization (SEO) and search engine marketing (SEM) strategies.
  • Must leverage value offerings across all business units, where appropriate.
  • Share your reports with key stakeholders.

What you need to succeed

Character, Attributes & Mindset

1. You love marketing & communications. 
2. You love making things look pretty. You naturally understand how things should look and you can bring it together. 
3. You have a creative flair and a natural, effervescent optimism that infects others. 
4. Your people believe all things are possible through your leadership and guidance. This responsibility energizes you.
5. Persons often compliment you on how you put yourself together or on your home design skills.
6. You are energized by helping others be their best. 
7. You love telling stories. You aspire to be a better storyteller.
8. You can effectively prioritize in an environment where multiple competing priorities create complexity.
9. Professionalism comes naturally to you.
10. You respect challenging work but you value efficiency more and this is another reason you embrace technology.

Preferred experiences, qualifications & soft skills

1. University or College graduates preferred OR at least 3-5 years equivalent experience in a related field. 

Related fields would be areas where you had direct responsibility for the overall marketing management, campaign management or other direct oversight of the marketing function across channels.

1. Experience developing marketing communications in an e-commerce marketplace or business is essential.
2. Experience using digital office productivity tools such as: Google Workspace, Microsoft Cloud and other online tools that are used to do work. Your curiosity to find and use technology solutions is important.
3. Demonstrable ability to use all major digital marketing tools: Google

           Analytics, Google Adwords, and other web analytics tools are essential. 

1. Must be research-driven and purposeful.
2. A functional understanding of marketing mathematics is required. The         

            ability to calculate appropriate ratios and to understand how they indicate    

            risks and opportunities.

1. You should have the ability to work with the media and represent the brand   

            publicly. Your personal image and your personal social profiles should not    

            bring the brand into disrepute or present you to the public in ways that    

            would be detrimental to the brand and bring scandal or disrepute to the

            brand. 

1. Leadership experience, volunteering experience or other activities that      

           demonstrate your understanding of service would be admirable.