POSITION:Brand Manager

REPORTS TO:Director of Commercial Operations

SUPERVISION GIVEN TO:Digital Marketing Officer

PRINCIPAL ACCOUNTABILITES:

• Increases sales through advertising support and analysis of marketing impact in order to attract potential customers and retain existing ones.
• Develops, implements and executes the marketing objectives, strategies and plans for all lines of business and prepares and manages supporting budgets and promotional plans to increase store traffic and sales.

• Develops, implements and executes advertising campaigns, new product launches, store launches, promotions, Point of Purchase (POP) and Point of Sale (POS) materials and other marketing activities alongside sales and Advertising & Promotion (A&P) budgets
• Leads the development and approvals of all creative advertising in line with Unicomer (Guyana) Inc. regulations
• Monitors competitor activity and analyzes marketing impact
• Prepares post campaign reports, analysis and measurements on all promotional events and spend ROI.
• Identifies and negotiates key sponsorship and advertising opportunities; plans negotiations and determines the most appropriate medium to advertise products and services at the best cost to the Company.
• Manages the performance of the marketing team to ensure that departmental goals are met; engages in staff training, discipline and motivating, and directs duties accordingly
• Performs any other duties requested by the Director of Commercial Operations.

• Prepares all Marketing Briefs and Return of Investment (ROI) proposals prior to each Campaign for approval by Commercial Director.

JOB SPECIFICATIONS:

QUALIFICATIONS/ EDUCATION AND EXPERIENCE:

• Bachelor’s degree in Marketing, Business Management/Administration and/or related discipline
• Three (3) to five (5) years’ managerial experience in a Marketing department for a medium to large advertising agency with two (2) years’ experience in event planning and corporate communications

KNOWLEDGE, SKILLS AND ABILITIES:

• Excellent strategic and creative skills with emphasis on business and brand focus thinking skills
• Demonstrated ability to handle multiple assignments and adopt to changing priorities
• Strong budget management and leadership skills
• Excellent interpersonal, communication and decision-making skills
• Strength in decision-making

• Good complex and project management skills
• Ability to manage a media and production budget
• Good attention to detail
• Team player – works to ensure team goals are met or exceeded
• Self-motivated – ability to manage campaigns with minimum of supervision
• Results driven – persistent and committed, strive to make a difference; enjoys a challenge and working under pressure and at times long hours to achieve the objective