Key Duties and Responsibilities:

• Lead the 12-month rolling Cycle Planning process to align brand, trade, and customer strategies with business objectives. 

•  Develop brand positioning, portfolio strategy, and pricing frameworks that drive market share and revenue growth.

• Build and manage strategic partnerships, ensuring strong ROI and long-term brand exclusivity opportunities.

• Define Retail Execution Standards and “Look of Success” by brand and channel to strengthen in-market competitiveness.

• Partner with Sales and Operations leadership to align marketing with commercial performance targets.

• Champion market insights, brand health indicators, and consumer analytics to close performance gaps and guide investment decisions.

• Shape innovation and new product strategies in line with consumer trends and competitive dynamics.

• Establish relationships with key organizations, influencers, and ambassadors to amplify brand equity.

• Build a culture of performance, innovation, and accountability within the marketing team.