A leading distributor in the fast-moving consumer goods (FMCG) sector is seeking a results-driven and innovative Brand Manager to champion assigned brands and ensure maximized distribution and promotion in both local and export markets.
Develop and implement annual brand plans, including budgets and visuals, tracking and adjusting strategies quarterly.
Evaluate product performance to drive profitability and revenue growth.
Conduct market research to assess competitive products, pricing, and promotional activity.
Manage all aspects of new product launches, ensuring quality, visibility, placement, promotions, and public relations.
Oversee marketing activities (ATL and BTL) and liaise with agencies on campaigns, social media, and special events.
Collaborate with production, accounts, and sales teams to ensure smooth operations, timely supplier payments, and enhanced shelf presence.
Assist in preparing annual sales budgets and forecasting stock requirements.
Lead training sessions, coordinate digital marketing projects, and manage events and promotional exercises.
Monitor and report on budget status, campaign performance, and brand sales growth.