ACCOUNTABILITIES

External stakeholder engagement

• The MM is a credible and valued representative of the company in field to interact with key stakeholders across regions to establish and maintain scientific relationships with opinion leaders and other healthcare professionals via scientific approach that is aligned with the Company’s objectives and Medical Plan.
• MM will spend time in customer facing activities by engaging in mutually beneficial 2-way dialogues with scientific experts/ key opinion leaders.
• The MM is responsible for providing a variety of external and internal customers with medical and scientific information on the appropriate utilization of specific company products and with more general information about their therapeutic area and disease state.
• The MM attends meetings on behalf of the company as scientific expert and is required to bring updates on the latest scientific advances in a specific therapeutic area back to the company, brand team as well as external stakeholders.
• Stay abreast of all clinical developments in specific therapeutic area and possible opportunity or challenge for the local business.
• Collaborate outside the company with stakeholders to achieve common goals of the company - building a long-term plan of activities with leading scientific organizations and communities
• To implement and disseminate high quality medical and scientific education in the field – to give clinical and scientific presentations at sites and to key external audience including local decision makers and budget holders in collaboration with COE medical teams, local marketing and sales function.

Field Team Enablement

• Address medical queries from the field force team with timely, evidence- based responses
• Conduct regular training sessions to upskill field teams on therapy areas and product knowledge
• Support the development of medical FAQs, objection handlers and detailing aids

Product Launch & Research

• Collaborate on new product launches by providing clinical insights and training materials
• Monitor and interpret emerging data relevant to the products and therapeutic areas

Medical Strategy & Support

• Curate and develop scientific agendas and assess FMV in order to land successful CME programs and medical symposia
• Ensure alignment of medical content with current clinical guidelines and evidence
• Facilitate cross-functional collaboration between medical, marketing and sales teams

Data Generation Plan 

• Identify any data gaps and propose post-marketing studies to close the data gaps. 
• Responsible for assisting in the preparation of study synopses, study protocols, case report forms. 
• Prepare publications and congress abstracts in collaboration with key external experts.
• Support clinical development initiatives including site identification, trial recruitment, registry, and presentation of final approved data. 

Code of ethics and compliance

• Full adherence to Dr Reddy's marketing code and ethical engagements with Key Opinion Leaders
• Maintain up to date training register and adherence to all company training requirements within allocated timelines.
• Adhere to all policies and processes relevant to specific role/ function including but not limited to LMRC promotional material management, contracting and procurement processes, execution of events, engagements with HCPs, expense policies etc.