Job Summary

Lydford Logistics Ltd. is hiring a Sales Manager who will serve as the strategic anchor for driving direct sales and distribution effectiveness. This role provides critical leadership to the Sales Team, guiding them to expand market coverage, open new accounts, and achieve profitability goals. With a sharp focus on commercial growth, the Sales Manager ensures the successful execution of the company’s sales strategy across targeted channels.

Key Responsibilities

• Establish and sustain strong relationships with key stakeholders to drive growth and mutual profitability

• Develop and implement efficient sales operations procedures and policies

• Create regional and channel strategies to achieve numeric distribution targets

• Lead the sales team in executing brand performance plans to meet targets

• Deploy Brand and Trade Marketing strategies through the sales force

• Build go-to-market strategies and sales tools to grow business in targeted channels

• Launch customer development programs that encourage account growth

• Design strategic sales plans aligned with supplier and company goals

• Analyze performance data and prepare impactful reports

• Interpret market analyses to identify pricing trends and discount strategies

• Monitor daily sales activity and maintain customer account health

• Lead channel development efforts and manage multi-tiered sales distribution

• Refine sales tactics based on competitor activity and market insights

• Champion multi-channel distribution strategies

• Coach and develop Sales Representatives

• Engage with key customers to support relationship-building and deal negotiation

• Collaborate to assign territories/routes and optimize field coverage

• Conduct performance appraisals and develop sales quotas by region

• Support public relations and corporate promotional efforts

• Resolve service issues, customer complaints, and disruptions related to the sales team or contractors

• Perform other responsibilities as assigned

Qualifications (Minimum Requirements)

• Bachelor’s degree in Business Administration, Sales, Marketing, Management, or Economics

• Minimum of 5 years’ demonstrated experience in sales leadership in the FMCG industry

• Proven leadership and exceptional communication abilities

• Realiable motor vehicle and clean driving record

You're a Great Fit If You Have:

• Innovative mindset with strategic clarity

• Solid understanding of financial metrics and terms

• Strong team-building and motivation techniques

• Analytical proficiency and data interpretation skills

• Advanced Microsoft Excel and PowerPoint expertise

• Skilled in various sales and selling techniques

• Results-driven with excellent time management

• Confident communicator with strong negotiation skills

• Service-oriented approach and customer empathy

• Trusted relationship builder and collaborator