- Work with the Department Head on the commercial strategy for the department.
- Guarantee resources and budget requirements, trading terms, credit risk and customer pricing guidelines are aligned to drive marketing strategy implementation.
- Develop an annual department plan by developing sales and marketing strategies, objectives, action plans and assignments.
- Establish financial objectives by forecasting requirements, preparing budgets, scheduling expenditures, analyzing variances and initiating corrective actions.
- Manage and maintain Key Accounts relationships through customer visits, development of Key account plans with specific action plans.
- Manage, coach and mentor direct reports (as assigned), including proposing goals and KPI’s for direct reports, tracking ongoing results and assisting them to achieve performance targets.
- Manage the implementation of brand programs in the key strategic channels based on consumer and customer segment requirements to support the brand portfolio strategy.
- Oversee the Brand team and participate in the coordination of sales and marketing promotional activities and ensure execution of promotion and advertising campaigns aligned to budgets, sales targets and customer plans.
- Evaluate success and provide feedback on new customer and marketing programs, including recommendations for improvement.
- Manage the sales team through setting of targets, routes, performance and assist with monitoring of collections with the sales representatives and getting involved where necessary.
- Champion and manage all aspects of strategic growth for the department through engaging new customers, new business channels and new business opportunities for the department.
- Manage the distribution of the department’s brands to ensure that availability is maximized throughout the necessary territories.
- Assist AVP with closing new business deals by coordinating requirements, developing and negotiating contracts and integrating contract requirements with business operations.
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