CORE FUNCTION

The Marketing Coordinator assists in developing and executing marketing strategies to

promote the company’s products or services, increase brand awareness, and drive sales. 

REPORTING AND ORGANIZATIONAL RELATIONSHIPS

Reports to:   Marketing Manager

RESPONSIBILITIES AND DUTIES

• Assist in implementing and executing strategic marketing plans that align with the Company’s business objectives and market segments at the localised/branch level.
• Ensure all branch-level marketing initiatives align with the company’s brand guidelines and strategic goals.
• Plan and execute on-ground marketing activations, events, and promotional activities at branches to increase brand/product awareness and drive sales.
• Assists in collecting customer data and analysing interactions and branch visits to create comprehensive reports, improving future marketing strategies and campaigns.
• Ensure marketing materials, signage, and promotional items are distributed and available at all branches as needed.
• Collaborate with team members to create engaging marketing materials, including brochures, flyers, newsletters, advertisements, press releases, and digital content.
• Pursue proactive ways to promote growth at the branch & community levels
• Stay updated on industry trends, tools, and techniques to enhance the effectiveness of branch-level marketing efforts.
• Any other related duty that may be assigned.

EDUCATIONAL REQUIREMENTS/PERMITS 

• Bachelor’s degree in journalism, marketing or management studies with a concentration in Marketing
• At least two (2) years’ related experience in a similar job in marketing, sales, communications or public relations.
• A current Food Handler’s Permit

REQUIRED SKILLS/PHYSICAL REQUIREMENT

• Proficiency in public relations, business development strategies, customer experience enrichment, analytics and data-led marketing.
• Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives and external stakeholders.
• Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making.
• Ability to communicate effectively orally and in writing.
• Proven track record of developing, managing and executing wide-ranging marketing campaigns across B2B and B2C verticals
• Demonstrate the ability to multitask and adhere to deadlines
• Knowledge of digital marketing channels and tools.
• Ability to think creatively and innovatively.
• Demonstrable strength in event coordination & execution.
• Ability to tailor marketing activations to resonate with local customers.