Van Sales & Distribution Supervisor

To drive sustained sales growth and profitability by leading, coaching, and supervising Van Sales teams to achieve monthly sales and gross profit targets, while optimizing route execution, coverage, effective visits, drop size, and in-store visibility across assigned territories

A.S. Bryden & Sons (Trinidad) Limited

We are seeking to recruit a suitable candidate for the following position in the Food and Grocery Division:

VAN SALES & DISTRIBUTION SUPERVISOR

Major Responsibilities & Accountabilities:

Sales & Commercial Performance

• Ensures the achievement of monthly Sales, Gross Profit, Coverage, Effective Visits, and Drop Size targets across all assigned routes.
• Drives route productivity by ensuring planned customer calls are executed consistently and effectively.
• Monitors and improves average drop size through improved selling techniques, product mix optimization, and customer development.
• Identifies and develops new distribution and volume opportunities within existing and new customers.
• Leads initiatives to increase market coverage and customer universe penetration within assigned territories.

Route & Field Execution

• Conducts regular route audits and field coaching to ensure customers are visited, serviced efficiently, and in line with company standards.
• Works alongside Van Sales staff to reinforce selling discipline, call preparation, objection handling, and closing techniques.
• Ensures high standards of customer service and relationship management across all assigned routes.
• Minimizes lost sales by providing route coverage during Van Salesman's absence and ensuring service continuity.

Merchandising & In-Store Execution

• Ensures strong product visibility and rack placement execution through signage, promotional activity, and shelf compliance.
• Works with sales teams and customers to improve space allocation, product facings, and promotional display quality.

Controls, Compliance & Operations

• Ensures strict adherence to accounts receivable policies and cash management procedures.
• Conducts random stock checks on distribution trucks to validate inventory accuracy and prevent loss.
• Maintains accurate records of attendance, absenteeism, and route performance.
• Oversees assigned fleet, ensuring proper vehicle upkeep, efficient dispatch, minimal downtime, and compliance with end-of-day procedures.
• Supports continuous improvement in route efficiency, scheduling, and operational discipline.

Reporting & Business Review

• Prepares and submits timely and accurate reports, including but not limited to:
• RTM (Daily)
• Quarterly Team Business Reviews
• Customer Business Reviews (as required)
• Uses data and field insight to provide recommendations for sales growth, route optimization, and commercial execution improvement.

Leadership & Team Development

• Coaches, mentors, and develops Van Sales teams to strengthen selling capability and execution standards.
• Reinforces a culture of accountability, performance discipline, and continuous improvement.

Knowledge & Experience:

• A Diploma level qualification or similar
• A minimum of three (3) years’ experience in the FMCG Van Sales environment
• Proficient in Microsoft Office applications
• Working knowledge of Auto Mechanics would be an asset
• Knowledge of geographical road networks of Trinidad & Tobago will be an asset
• Possession of a valid Class 4 Driver's Permit                                                                    

Key Competencies:

• Excellent interpersonal and communication skills
• Strong analytical skills
• Good negotiation skills
• Demonstrated ability to lead people
• Possession and use of a vehicle in good working condition