Trade Visibility Manager

To collaboratively develop and execute trade visibility strategies that meet and exceed Wisynco's objectives for its brands, customers, consumers and sales growth.

Key Responsibilties   

• To plan, execute, monitor and audit the Company’s implementation of the “Look of Success”  and “Perfect Store” concept for ALL brands island-wide in ALL channels
• To ensure continuous training of full merchandising team on brand architecture, planograms and trade initiatives

• To work with Wisynco’s sales organization island wide to disseminate information and guidelines related to brand architecture and trade visibility
• To work with Wisynco’s sales organization island wide to clarify and document  contractor role and accountabilities across and within Wisynco’s system to achieve Wisynco’s visibility objective
• To manage the expansion of and oversee the execution of branding and visibility projects Island Wide
• Liaise with Brand Teams to identify appropriate materials to achieve trade visibility objectives
• Create and manage Branding SWAT teams Island wide to include visibility in Route and Wholesale accounts and ensure set up of Displays and Gondolas for new campaigns
• Manage, process and execute all requests for external customer branding through Trade Marketing Budget
• Establish standard templates for external branding and maintain photographic records
• To assist trade teams in identifying all discrepancies and execute remedial actions

JOB SPECIFICATIONS/COMPETENCIES

• Tertiary Level Certification
• Three to Five Years in Merchandising Management or Marketing
• Competent in Microsoft Word, Excel & Power Point
•  Knowledge of Brand and Trade Merchandising Standards
•  Creative in presentation and execution skills
•  Excellent analytical skills
•  Flexibility and adaptability
•  Ability to communicate well (both in written and oral formats) with all levels of staff
•  Superior organisation and time management skills