Trade Marketing Representative

The Trade Marketing Assistant will be expected to execute all Trade Marketing plans for the Decorative Paint Division both on the local and export markets front as required.

1)    Key  account  program  -  Development and execution of Key  account  program  that is customized  to the  retailer based on their needs  .  Could consist of promotional  trade deals  /discounts, quarterly sales  incentives, exclusive  Instore consumer  promotions,  merchandising  planograms , co-op advertising with  retailers  seasonal  promotions , customer appreciation days  and  sponsorships.  Work with Sales representatives and Commercial manager.

2)    Instore execution  : Executing instore consumer promotions,  advertising  campaigns or new  product  launches to increase  instore sales – via POP Material (Shelf strips,  Aisle talkers , header boards , posters )  , indoor and outdoor signage and instore promotions at the point of sale with  promotional  staff . 

3)     Merchandising Excellence - Develop and execute planograms using sales data to optimize the shelf space in key accounts or Color shops. Set up displays for special projects/promotions to attract attention and increase sales.  Work closely with the KPL merchandisers in the key accounts.  

4)    Advertising  artwork and  print material co –ordination and follow up : for all    Social media  , Email  campaigns , unaddressed  mail  flyers ,  POP ,  outdoor signage  or any  promotional  collateral  ( flyers or brochures) .  To execute marketing programs on time.

5)    Outdoor Advertising/signage   co -ordinate and install Outdoor signs for Key accounts and Paint Shops   by liaising with signage contractors.

6)    Competitor market intelligence   - Provide feedback to management on competitor new product launches and competitor initiatives.

7)    Customer Relationship building - Proactively communicate and build relationships with the customers (hardware owners) and KPL Sales Team Staff.

8)    Customer weekly contact report -Routinely visit and meet with store owners on a fortnightly basis key customers: Hardware’s and Color shops, with the aim of identifying how we can improve our Products’ presence and service to them. Provide weekly updates on all customer visits accompanied with Photos, Action plan, customer requirements and costs for approval and execution

1)    Catalog and store artwork in an easily accessible filing system.

2)    Provide support for marketing events and exhibitions as required.

3)    Assist with sourcing items as requested by the CEO.

4)    Any other functions of the group as requested.

• First Degree in Marketing, Sales or Business Development.
• Minimum 3 years’ work experience in a Marketing/Sales position
• Excellent interpersonal communicational skills, with a passion for achieving sales & marketing objectives.
• Experience using Adobe illustrator to develop/modify artwork would be an asset
• Must own a good working vehicle, for which you will be compensated.