Trade Marketing Officer

Trade Marketing Officer

Berger Paints, a well-established paint manufacturing and retail company is inviting applications from suitably qualified and experienced individuals for the position of Trade Marketing Officer (all island).

The Trade Marketing Officer will effectively execute the trade “Picture of Success” and specific and relevant marketing and sales activities and strategies in the various trade channels. This includes conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaborations with marketing and sales teams.

KEY RESPONSIBILITIES:

• Develop, execute and ensure performance of programs to improve visibility and sales.
• Develop, recommend and implement activities and strategies to encourage purchase and to maintain customer loyalty for our brands at the point of sale.
• Ensure that detailed execution plans are developed to support each of the in-store activities including the identification and acquisition of the appropriate display equipment for the various types of activities.
• Execute and maintain “Picture of Success” per store via enforcement of planograms, POS communications and price communication.
• Create a feeling of winning at the point of sale via winner awareness techniques / programmes.
• Ensure in-store activities are in line with our Brand Positioning for each brand and that they are supported with adequate trade activities.
• Monitor SRP Price Adherence for mandatory SKUs.
• Identify, evaluate, and recommend opportunities to marketing, consistent with business objectives for products.
• Participates in the design of promotional and POS materials.
• Seek new opportunities to sell-in additional SKU’s based on shopper trends & clientele needs.
• Launch the new products in the trade, including training to retailers.
• Provide colour advice in trade, promotion and colourshops/Berger locations.
• Control inventories for promotional prizes, POP material, fixtures, etc.
• Assure that the sales force is executing the marketing plans according to parameters established by the marketing team.
• Train and communicate the marketing plans to promoters/brand ambassadors.
• Develop competitor intelligence/trade information capabilities and manage the dissemination of this information to the relevant parties in a timely manner.
• Conduct any other related duties that may be assigned by the General Manager and/or Marketing Manager.

Required hands-on, technical or other types of skills to perform the job:

• Should possess a minimum of three years’ experience working in a similar position, marketing or sales
• Sound theoretical and practical knowledge of Trade Marketing
• A thorough understanding of marketing fundamental and strategic business objectives
• Strong negotiation skills, creative skills and must be able to manage multiple priority effectively
• 3 years’ experience in similar role, marketing of sales in Manufacturing/Distributor Sector