Trade Marketing Manager

The incumbent to coordinate and implement all trade related customer activities, through developing & implementing BTL strategies and store-specific programs and promotions, within brand guidelines.

Bryden pi Ltd, one of the leading channel-focused distributors of Consumer, Health and Personal Care products in Trinidad and Tobago is on the lookout for the ideal candidate to join our unique family in the position of Trade Marketing Manager within the Food and Grocery Division.
 
If you are interested in joining an organization where, “We are happy people, committed to enhancing lives with a spirit to serve and exceed expectations”, then we look forward to receiving your application.

The incumbent to coordinate and implement all trade related customer activities, through developing & implementing BTL strategies and store-specific programs and promotions, within brand guidelines. Takes responsibility for developing the Channel Strategy, in line with the marketing strategy developed, as applicable to various channels. Works closely with the Marketing, Promotions, Sales and Merchandising Teams to ensure flawless on-time execution of the category plans to drive business performance results. Evaluate investments made on key activities for the assigned categories, leveraging cross-functional efficiencies and value-chain.

Some Main Responsibilities include: 

• Develop and execute an annual Trade Marketing Plan by brand and channel for key customers in conjunction with sales and marketing teams and aligned to brand objectives to reach consumers.
• Ensure full understanding of changing trade dynamics and development in the FMCG industry, in order to recommend effective channel & sales strategies that will give our Brands and Company a competitive edge.
• Identify and Develop (Marketing Teams) deep Shopper Insight and Understanding.
• Performs on-going analysis and reporting of ROI results of retail executions and programs, benchmarking against key customer and shopper promotion targets
• Lead monthly Trade Activities Meeting.
• Ensure “Joint Business Review” are aligned between the objectives of marketing and sales.
• Performs on-going negotiation with Third Party Suppliers to optimize costs and drive efficiency across the brands, development of preferred supplier lists, recruitment of new suppliers
• Plan and execute Channel Trade Marketing objectives, store-specific activations, trade promotions and co-ops for the key accounts in-line with customer calendar or activity schedule, to achieve brand sales objectives.
• Together with the Market Development Executive for export markets, plan Channel Trade Marketing objectives, market specific activations, trade promotions and co-ops in-line with customer calendar or activity schedule, to achieve brand sales objectives.
• Using brand principal guidelines, works closely with Channel Managers, Brand Managers and Market Development Executive to analyze data to develop and update brand Planograms to drive category and portfolio growth
• Tracks, monitors, and reports key competitor activities at a Channel level, providing insights/plans to drive competitive advantage
• Audits the Trade regularly to ensure brands have optimum visibility & displays in their respective Channels-ensuring all promotional executions have been executed to plan.
• Analyze trade to identify opportunities for signage, enhanced POP materials, exclusive promotions, etc. for categories under purview.
• Perform other duties that may be required to enhance the operations of the Company

 Qualification, Experience and Requirement:

• Degree in Marketing / Business Management or related field.
• A minimum of one (2) years similar experience in a FMCG Company , preferably food & beverages industry
• Or relevant combination of training and experience
• A valid Police Certificate of Good Character
• Must have a proper working vehicle

 Key Competencies:

• Excellent interpersonal, communication, negotiating, organizational and analytical skills
• Team player with strong work ethic and a positive attitude
• Proactive with process improvement and efficiency
• Ability to prioritize work load to meet deadlines and expectations

Our offer: 

• A flexible working environment that allows you to be innovative
• A team that values people.

If this sound like the place for you and you believe you have what it takes to excel, please send your resume.
 
Kindly note that only suitable candidates will be contacted