Trade Marketing Coordinator

The Trade Marketing Coordinator supports the execution of trade marketing strategies aimed at increasing product visibility and availability, driving sell-in and sell-out, and strengthening relationships with customers and sales teams

Position:         Trade Marketing Coordinator

Reports to:     Brand Lead

Department:  Marketing

JOB SUMMARY

The Trade Marketing Coordinator supports the execution of trade marketing strategies aimed at increasing product visibility and availability, driving sell-in and sell-out, and strengthening relationships with customers and sales teams. The role focuses on in-store excellence, promotional execution, and close collaboration with the sales force.

KEY DUTIES & RESPONSIBILITIES

The incumbent will perform a variety of tasks to support business operations within the Marketing Department. These will include and is not limited to:

• Coordinate the planning, execution and reporting of trade marketing activities
• Oversight of Jamieson Merchandisers in store
• Manage deployment of POS materials (displays, wobblers, shelf talkers, gondola ends).
• Ensure compliance with brand guidelines and planograms across outlets.
• Signage and merchandising management
• Ensure brand guidelines and promotional standards are correctly implemented in the trade.

Merchandising and In Store Excellence

• Work closely with merchandisers to ensure correct product placement, shelf share, and visibility.
• Conduct store checks and audits to monitor execution quality.
• Understand the current physical layout of UPML’s top customers, identify existing merchandising and opportunities for the Brand.
• Oversee the implementation of merchandising plans: planograms and secondary displays.
• Collaborate with key stakeholders to execute plan
• Maintain merchandising to ensure ease of purchase for consumers and Brand presentation quality.

• Participate in the development and manage strategy for Principals’ involvement and contribution in resourcing merchandising

Signage Tracking & Updating:

• Understand the signage objectives for the Brand
• Understand the universe of signage in Trinidad and Tobago
• Understand the maintenance requirements on all paid signage and conduct site visits to validate such.
• Ensure all OOH material is maintained
• Maintain contracts relating to all signage to ensure renewals are timely.

Promotional Planning and Coordination:

• Understand the outcomes to be achieved through instore promotions
• Understand customer marketing promotion requirements
• Oversee and execute all in-store promotions, displays, point-of-sale (POS) materials, and merchandising initiatives at the customer level to ensure success
• Assist in developing trade promotion plans and promotional calendars.
• Track promotional timelines to ensure on-time execution in market.
• Analyse market trends, pricing, and competitor activities.
• From the execution, make recommendations based on performance, costs and returns
• Ensure that customer relationships are developed to effectively execute promotions

Market & Performance Analysis

• Collect and analyse promotion results and market feedback to evaluate campaign effectiveness.
• Monitor competitor activities, pricing, promotions, and merchandising in the trade.
• Prepare regular reports on trade marketing performance and insight
• Conduct consumer and consumer satisfaction surveys on trade

Other:

• Ensure all requisitions associated to areas above are completed and the necessary documentation is provided to Finance timely
• Completion of reports in relation to associated areas above to ensure effectiveness & aid in decision making
• Perform all other general clerical and administrative duties as needed for the role.