TRADE MARKETING OFFICER

TRADE MARKETING OFFICER

To direct and manage the company’s trade operations, inclusive of branding, merchandising and implementing trade initiatives to enhance the Company’s brand visibility, distribution and sales.  The Trade Marketing Officer is required to be the centre of expertise regarding the strategic and conceptual matters regarding trade activities by providing conceptual and strategic support for sales and marketing personnel by fulfilling trade activities to satisfy consumer, customer channels, and brand needs.

• Develop channel strategies and manage conformity and implementation
• Conceptualize and control outlet segmentation
• Develop category management strategies and standards and enrols others in the Trade Marketing processes
• Directs and manages the implementation of programs, events and projects in trade marketing to achieve objectives regarding products, revenue, profitability, market share and services.
• Analyses trade marketing programs and adjusts implementation strategies and tactics to increase effectiveness of execution
• Oversees the on-time execution of trade marketing plans to ensure effectiveness in delivering volume and market share objectives
• Conducts trade visits to keep abreast of issues, review execution effectiveness, monitor competitors’ activities and observe changes or opportunities in the market.
• Visits and conducts meetings with principals in keeping with agreements and geared toward establishing and maintaining consistent corporate image.
• Prepares the trade marketing budget; manages the approved budget
• Manages the Company’s Trade Marketing Assets to ensure optimal utilization.
• Establishes and maintains sound and mutually beneficial relationships with customers.
• Attends and participates in sales meetings as well as community and goodwill events.
• Prepares reports on trade marketing activities as required.
• Participates in the stocktaking exercise
• Observes and maintains strict adherence to established health and safety policies and practice 
• Performs other related duties as assigned from time to time

ADMINISTRATION, LEADERSHIP & MANAGEMENT OF RESOURCES

• Resolve escalated customer concerns and queries in accordance with established service delivery standards.
• Provides audit/oversight on Trade Promotions/Promoters/Brand Ambassadors to ensure alignment with brand and project outcomes.

• Associates Degree in Business Administration, Marketing, or related field
• A minimum of two (2) years’ experience in a similar position
• Knowledge of marketing principles.
• Customer service oriented
• Good communication and organizational skills
• Sound knowledge of trade and distribution operations.
• Experience working in a Retail Sales environment will be an asset

• Excellent customer relation skills
• Product knowledge, Quality Focus,
• Strong verbal and written communication and analytical skills
• Ability to build and maintain strong team relationships. A team player.
• Good organization and problem solving skills
• Ability to prioritize multiple tasks to ensure that all are completed on a timely basis.

• Ability to work well in teams
• Positive attitude and outlook
• Works well under pressure.