Social Media Specialist & Digital Strategist

To work closely with the Marketing Managers in collaboration with the Brand Team within the Hardware & Housewares Division to manage and create engaging and tactical content across multiple digital platforms, as well as leading the activities of the Graphic Artist Team.

A.S. Bryden & Sons (Trinidad) Limited

We are seeking to recruit a suitable candidate for the following position in the Hardware & Housewares Division:

Social Media Specialist & Digital Strategist

Major Responsibilities & Accountabilities:  

• Collaborates with cross-functional teams to develop marketing and communications plans that leverage the social media space. The incumbent will own the strategy and the execution of the ideas.
• Plans, executes and manages all digital marketing for the department including Search Engine Optimization (SEO), E-mail Marketing, and Social Media.
• Creates, manages, and grows business presence across major Social Media platforms.
• Identifies, analyses and measures trends and content to assess performance and optimize user experience.
• Leverages measurement tools to provide progress and analytical reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
• Prepares reports and analytics on the overall performance of various marketing campaigns, including ROIs and developing KPIs.
• Creates a content calendar, inclusive of writing and editing content for the Social Media space.
• Community management of all assigned pages, which includes daily monitoring of all incoming messages, comments and interactions on each social media platform with a 12-hour response time.
• Collaborates with External Agencies and other Vendor partners.
• Manages the activities of the Graphic Design Team to ensure systems are in place for the optimal turnaround and balanced prioritization of assigned work.
• Motivates, mentors, develops, and imposes disciplinary measures on subordinates under their direct reporting structure.
• Assists with other digital, social and innovation projects as needed across the Company.

Knowledge & Experience:

• Bachelor’s Degree in Marketing or a related discipline
• Certified in Digital Marketing, SEO, E-Commerce or similar certification.
• A minimum of three (3) years’ experience in a similar environment with two (2) years supervisory experience.
• In-depth knowledge of various Social Media platforms and best practices.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Knowledge of Digital Marketing current best practices.
• Knowledge of Social Media Legal Guidelines.

Key Competencies:

• Demonstrable experience leading and managing SEO/SEM, marketing database, e-mail, social media, and/or display advertising campaigns.
• Strong understanding of the Digital Production processes
• Strong negotiation skills
• Strong understanding of the strategic planning and processes for brand management and creative development.
• Excellent communication and presentation skills