The Social Media Coordinator will support the Destination Marketing Manager in enhancing DDA’s digital presence, leading initiatives to engage audiences and promote Dominica as a premier travel destination. Ideal candidates are creative storytellers with digital marketing experience.

We are Hiring!

DIGITAL/SOCIAL MEDIA COORDINATOR

Join us in showcasing Dominica to the World!

We’re seeking a dynamic, innovative, and digitally savvy professional to join its vibrant digital marketing team in the role of Digital/Social Media Coordinator (SMC).

Job Statement:

The Social Media Coordinator (SMC) will report directly to the Destination Marketing Manager (DMM) and will play a critical role in enhancing DDA’s digital footprint. The successful candidate will lead strategic initiatives across key digital platforms to engage audiences and promote Dominica as a premier travel destination. If you live and breathe digital content creation, have experience in digital marketing, and possess a knack for storytelling, DDA would love to hear from you!

Responsibilities include:

The Social Media Coordinator will utilize digital channels—including search engines, social media platforms, email, and websites—to connect meaningfully with current and prospective visitors. This includes full-spectrum digital marketing tactics such as:

• Content Creation
• Design captivating graphics, videos, and copy that reflect Dominica’s identity and resonate across platforms.
• Social Media Management
• Strategically manage DDA’s presence on Facebook, Instagram, X, LinkedIn, and other emerging platforms.
• Schedule and publish posts, monitor interactions, and ensure timely, professional responses to inquiries.
• Digital Strategy and Analytics
• Develop, execute, and refine data-driven digital strategies.
• Use analytics to evaluate performance and optimize engagement.
• Track and analyse social media metrics and KPIs (Key Performance Indicators) to assess the effectiveness of social media campaigns.
• Conduct research on competitors' social media activities and industry trends to identify opportunities and best practices.
• Community Engagement
• Cultivate strong online communities by sparking authentic interactions and conversations.
• Social Advertising
• Lead paid advertising initiatives across social platforms.
• Create targeted campaigns and monitor KPIs for continuous improvement.
• SEO & SEM Integration
• Collaborate on strategies to improve search rankings and increase online visibility.
• Reporting
• Assist in generating reports, summarizing social media performance and providing insights to guide future strategies.

Education/Training and Experience:

• A degree in Marketing, Communications, Tourism, or a related field
• Certification in digital marketing or social media management
• Minimum two (2) years of experience in digital marketing or social media management
• Proficiency with social media tools, analytics platforms (e.g., Meta Ads Manager, Google Analytics), and design software
• Strong storytelling ability with a creative eye for visuals

Competencies:

• Advanced proficiency in Microsoft Office and relevant digital tools
• Managerial/Supervisory experience with the ability to lead and motivate a team with minimal supervision.

• Excellent interpersonal, written and verbal communication skills and experience interacting with high profile executives and clients.
• Strong analytical, organizational and project management skills. Ability to handle multiple tasks and deadlines.

Conditions of Recruitment:

The position is on a contractual basis.  Renewal is based on performance.

Application Process and Timeline:

Indicate your interest by forwarding your Cover Letter, Resume and two (2) references to include at least one (1) most recent employer by October 2, 2025, to:

The CEO/Director of Tourism

Discover Dominica Authority

Ground and 1st Floor,

 5-7 Great Marlborough Street,

Roseau, Dominica