Senior Brand Specialist

The Senior Brand Specialist will lead research-informed marketing strategies and strengthen brand performance.

Job Title: Senior Brand Specialist
Company: JN Group
Location: Fully Remote within Jamaica; travel required
Employment Type: Full-Time, Permanent
Level: Supervisory

About Us:

We are The Jamaica National Group Limited, representing a globally respected brand, boldly finding ways to enrich lives and build better communities. Our core values make us who we are and are demonstrated in everything we do; rooted in RESPECT we believe our everyday jobs contribute to something bigger than ourselves. We are dependable and pride ourselves in our authenticity and in the transparent solutions we create that bring value to our customers.

The Role

The JN Group Marketing Dept. is seeking a results-driven Senior Brand Specialist to lead research-informed marketing strategies and strengthen brand performance. This supervisory role requires strong analytical capability, disciplined execution, and the ability to deliver timely, accurate outputs that support strategic decision-making.

Key Responsibilities

Brand & Marketing Strategy Development

• Lead the development of integrated marketing strategies aligned with corporate objectives.
• Conduct extensive quantitative and qualitative market research, including customer segmentation analysis, competitor benchmarking, demographic studies, and trend analysis.
• Interpret research findings to identify growth opportunities, refine targeting strategies, and improve product positioning.
• Translate data into clear recommendations that inform brand strategy, product messaging, and campaign direction.
• Ensure all communications maintain brand consistency and full compliance with legal and regulatory standards.

Marketing Planning & Performance Monitoring

• Develop and oversee comprehensive product marketing plans across digital and traditional channels.
• Gather and analyze market, media, cost, and product performance data to inform budgeting and resource allocation.
• Monitor product performance in the market and recommend adjustments to strategy based on measurable outcomes.
• Prepare structured management reports that provide clear insights into campaign effectiveness, return on investment, and customer engagement trends.

Campaign Execution & Cross-Functional Coordination

• Manage the full lifecycle of marketing campaigns, including research, brief development, creative review, media coordination, and post-campaign analysis.
• Collaborate with Digital Media, Corporate Communications, Product Development, and external agencies to execute product launches, promotions, and retail initiatives.
• Develop and maintain a centralized marketing calendar to ensure alignment across channels.
• Oversee factchecking, content accuracy, and message clarity across all promotional materials.
• Ensure marketing collateral is effectively distributed across sales channels and stakeholder groups.

What Success Looks Like

• Research-driven marketing strategies that improve product performance and customer acquisition.
• Campaigns executed within approved budgets and aligned with corporate objectives.
• Clear, data-backed reporting that supports executive decision-making.
• Consistent brand positioning across all channels.
• Timely and accurate submissions that meet organizational standards.

Requirements

Education & Experience

• First degree in Marketing, Business, or related field.
• Minimum three (3) years’ experience in marketing and/or advertising.
• Demonstrated experience conducting and interpreting market research.
• Experience managing multi-channel campaigns.
• Project management exposure is an asset.

Core Competencies

• Strong analytical thinking and data interpretation skills.
• Creative thinking
• Strategic planning and execution capability.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities with minimal supervision.
• Effective relationship management and cross-functional collaboration skills.

What’s in It for You

• Competitive compensation.
• Enterprise-level brand exposure across a national portfolio.
• Opportunity to lead high-impact, research-driven marketing initiatives.

Apply Today!

If you have a strong track record of translating research into high-impact marketing strategies and delivering measurable brand results, apply by February 22, 2026.