Sales and Marketing Manager - Based in Barbados

Head Chef

Sales & Marketing Manager

We are seeking a motivated and results-driven Sales and Marketing Manager to lead our promotional and revenue growth efforts. The ideal candidate is creative, strategic, and experienced in sales, branding, marketing campaigns, customer relations, and market analysis. Strong communication, leadership, and the ability to drive business growth in a competitive environment are essential.

Educational Qualifications

• Bachelor’s Degree in Marketing, Hospitality Management, Business Administration, or Communications
• A Master’s Degree (MBA or Hospitality Management) is an asset but not mandatory
• Professional certifications in digital marketing (Google, Meta, SEO, etc.) are advantageous

Experience Requirements

• 2+ years’ experience in marketing
• Proven experience in:
• Branding and positioning
• Digital marketing campaigns
• Social media management
• Revenue-driven marketing strategies
• Working with OTAs (Online Travel Agencies)
• Experience collaborating with Sales, Revenue Management, and Operations

Technical Competencies

• Strong knowledge of:
• Digital advertising (Google Ads, Meta Ads)
• SEO & website analytics (Google Analytics)
• Email marketing platforms
• Content management systems (CMS)
• Budget management and ROI tracking

Core Hospitality Marketing Knowledge

A Hotel Marketing Manager should understand:

• Seasonality and demand forecasting
• Market segmentation (leisure, corporate, group, wedding, MICE)
• Destination marketing
• Trends and competitive positioning
• Social media managing and an understanding of content development around brand

Key Skills & Competencies

Strategic Skills

• Ability to develop annual marketing plans
• Campaign development aligned with revenue targets
• Brand management and reputation oversight

Leadership Skills

• Team management (if supervising marketing assistants)
• Vendor management (photographers, agencies, printers)
• Cross-department collaboration

Communication Skills

• Strong copywriting ability
• Crisis communication
• Public relations coordination

Personal Attributes

• Creative yet commercially minded
• Highly organized
• Strong attention to detail
• Proactive and results-driven
• Professional presentation (especially in guest-facing environments)