Sales and Distribution Manager

Lead Bahama Blu’s sales and distribution to drive revenue, service, and route efficiency. This role oversees commercial and operational execution, managing frontline teams and logistics to ensure product availability and sustainable market growth.

Direct Scope of Responsibility

The Sales and Distribution Manager have leadership responsibility for Bahama Blu’s end-to-end sales and distribution operation, including frontline sales and delivery execution, customer service support, and overall field performance across trade and direct-delivery channels.

The role is responsible for strengthening alignment, accountability, and execution across the teams and processes that support customer acquisition, order fulfilment, service delivery, and ongoing customer relationship management, ensuring the function operates efficiently and supports the company’s continued growth.

Key Areas of Responsibility

1. Sales Leadership and Commercial Growth

• Develop and execute sales plans to grow volume, revenue, and market presence across key channels and customer groups.
• Drive customer acquisition, customer retention, and account development efforts across both trade and direct-delivery segments.
• Build and manage strong relationships with key customers and commercial partners.
• Identify market opportunities, route-to-market improvements, and areas for commercial expansion.
• Monitor competitor activity, customer trends, and market conditions to inform decision-making.
• Support the development and execution of commercial strategies aligned with the company’s growth objectives.

2. Distribution Leadership and Service Execution

• Lead the company’s distribution function to ensure timely, efficient, and customer-focused delivery execution.
• Oversee route planning, delivery schedules, territory coverage, and field service standards.
• Ensure consistent and reliable service to both direct home-delivery customers and trade customers.
• Strengthen last-mile delivery performance and improve coordination between sales, dispatch, warehousing, and delivery teams.
• Monitor and improve route productivity, delivery quality, service consistency, and issue resolution.
• Drive higher standards of discipline, responsiveness, and accountability across the field distribution team.

3. Team Leadership and Field Management

• Provide day-to-day leadership to the frontline sales and distribution teams, including salesmen, drivers, assistant drivers, and porters.
• Establish clear performance expectations, reporting routines, and operational standards for all field-based roles.
• Build a culture of accountability, teamwork, customer focus, and execution excellence.
• Conduct regular field coaching, team reviews, and performance discussions.
• Support workforce planning, scheduling, and resource deployment to meet business needs.
• Ensure that frontline teams are aligned around service delivery, productivity, and customer satisfaction goals.

4. Customer Service and Relationship Management

• Ensure a high standard of service across ordering, delivery, account support, and issue resolution.
• Improve the customer experience by strengthening communication and follow-through across customer-facing teams.
• Address service failures, customer complaints, and operational issues in a timely and effective manner.
• Help build systems and routines that improve consistency, visibility, and responsiveness for customers.
• Support stronger retention of direct customers through dependable service and relationship management.

5. Product Availability and Operational Coordination

• Work closely with warehouse, dispatch, and operations teams to support product availability, dispatch readiness, in line with customer demand and delivery requirements.
• Ensure strong coordination between sales, customer service, distribution, and stock supporting functions so that service delivery is reliable and efficient.
• Help identify and resolve service gaps caused by stock, loading, dispatch or communication breakdowns.
• Support operational improvements that strengthen route execution, fulfilment reliability, and the company’s ability to scale efficiently.
• Contribute to planning and coordination related to capacity building, workflow improvements, and broader operational readiness.

6. Performance Reporting and Continuous Improvement

• Prepare and review regular reports on sales performance, route productivity, service levels, customer trends, and operational challenges.
• Use data and field insight to identify gaps, improve execution, and support better decision-making.
• Track key performance indicators and drive corrective action where needed.
• Support budgeting, forecasting, manpower planning, and resource allocation related to sales and distribution.
• Recommend practical improvements that strengthen efficiency, customer service, and commercial outcomes.

Key Performance Indicators

Performance in the role may be measured against:

• sales growth and revenue delivery
• customer acquisition and retention
• route and territory effectiveness
• on-time and in-full delivery performance
• service quality across home-delivery and trade channels
• field productivity and team accountability
• customer satisfaction and complaint resolution
• improved coordination across sales, warehouse, and distribution operations
• contribution to business growth and operational scalability

Qualifications and Experience

• Bachelor’s degree in Business, Marketing, Logistics, Supply Chain, Operations Management, or a related field preferred.
• Minimum of 8 years’ relevant experience in sales, distribution, commercial operations, logistics, or route-to-market leadership.
• Demonstrated experience operating at a senior management level, with responsibility for leading multi-level teams, driving performance, and improving execution across customer-facing and operational functions.
• Experience in FMCG, beverage distribution, food and drink, retail distribution, or a similar fast-moving service environment would be an advantage.
• Proven experience leading frontline teams in a customer-facing and operationally intensive environment.
• Demonstrated ability to manage both commercial performance and service execution.
• Experience working in a growing business where operational discipline and team alignment are critical.
• Valid driver’s licence and willingness to work in the field as needed.