Sales & Marketing Officer

This role is pivotal in driving revenue growth through strategic sales initiatives, relationship development and contribution to integrated marketing efforts.

Sales & Marketing Officer

The Sales and Marketing Officer supports the institution's goals by effectively marketing and selling its services, programs and solutions to potential clients. 

Key Responsibilities:

• Promote and sell the institute's security and public safety training programs, certifications and consulting services to a diverse client base.
• Build and maintain strong relationships with existing and prospective clients.
• Conduct client needs assessments and matches those needs with the most suitable service offerings.
• Generate new business opportunities through lead generation, digital outreach, networking, referrals and event participation.
• Prepare, present, and follow up on proposals to ensure timely conversion of prospects to clients
• Maintain and update CRM systems with client data, interactions and pipeline progress.

• Consistently meet or exceed assigned targets and key performance indicators (KPIs).

• Collaborate with the operations team to plan and execute integrated marketing campaigns and promotional initiatives.
• Contribute to the development of marketing content including brochures, email campaigns, social media posts and event materials.
• Represent the institute at trade shows, exhibitions and other industry events.
• Perform other related duties as assigned.

Qualifications & Requirements:

• A diploma or degree in Business, Marketing or a related field.
• At least 3 years’ experience in sales, preferably in the education or B2B sector
• Experience using CRM platforms and a strong understanding of marketing principles, including campaign development.
• Strong communication, presentation, negotiation and interpersonal skills.
• Must own a reliable vehicle for work-related travel.

NB: Only suitable applications will be acknowledged.