Sales Manager

Our dynamic FMCG company is seeking a results-oriented Sales Manager to spearhead our sales strategy and execution across diverse customer segments—from wholesalers and supermarkets to small retail shops.

Are you a strategic thinker with a passion for driving revenue growth and leading high-performance teams? Our dynamic FMCG company is seeking a results-oriented Sales Manager to spearhead our sales strategy and execution across diverse customer segments—from wholesalers and supermarkets to small retail shops.

What You'll Do

As our Sales Manager, you will be the engine behind our commercial success. Your role will include:

• Strategic Sales Leadership
• Develop and implement sales strategies that deliver measurable revenue growth
• Determine optimal product mix to meet market demand and sales targets
• Drive culture change initiatives to foster accountability and performance
• Team Management & Coaching
• Mentor and coach sales representatives to achieve peak performance
• Facilitate ongoing sales training and enforce discipline across the team
• Monitor route adherence and ensure consistent customer engagement
• Customer Relationship Excellence
• Build and maintain strong relationships with all customer categories
• Ensure high levels of customer satisfaction and loyalty
• Minimize product return levels through proactive engagement and service
• Performance Monitoring & Analytics
• Conduct real-time monitoring of sales activities and KPIs
• Analyze sales data to inform agile decision-making and strategy refinement
• Report on team performance and market trends to senior leadership

What You Bring

• Proven experience in FMCG sales management
• Strong leadership and coaching skills
• Excellent analytical and decision-making abilities
• Ability to enforce discipline while inspiring team morale
• Deep understanding of route-to-market strategies and customer segmentation

Why Join Us?

• Be part of a fast-paced, innovative company with a strong market presence
• Lead a passionate team and make a tangible impact on business growth
• Competitive compensation and performance-based incentives