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Stakeholder Collaboration and Engagement
Reputation Risk and Crisis Management
Corporate Social Responsibility (CSR)
Talent Attraction and Employer Brand
Positive Image and Communication Management
Continuous Improvement and Advisory
Event Coordination
Performance Analysis
EDUCATION & EXPERIENCE:
Ability to:
CORE AND LEADERSHIP COMPETENCIES:
Organisational Awareness: Contributes to the organisation by understanding and aligning actions with the organisation's goals, core functions, needs, and values. Contributes to the organisation by actively demonstrating the alignment of activities with the organisation strategies, key initiatives, core functions, needs, and values and supporting others to do the same.
Customer Focus: Prioritises and takes action on the needs of both internal and external customers. Designs and delivers products and services with the customer experience top of mind.
Planning and Results Orientation: Invests time in upfront planning to achieve organisational goals and objectives while meeting quality standards, following the appropriate processes, and continuously assessing results.
Creativity and Innovation: Thinks beyond the confines of traditional models to recognise opportunities and find new and better ways of doing things to be and remain an agile broadband provider. Encourages experimentation and accepts failure as a driver of innovation.
Communication: Effectively and appropriately interacts with others to build relationships, influence others, and facilitate sharing ideas and information. Uses tact and diplomacy to navigate demanding situations. Relays key messages by creating a compelling story targeted to specific audiences.
Strategic Leadership and Execution: Applies vision to think beyond the immediate situation and explore multiple potential paths. Invests time in planning, discovery, and reflection to drive decisions and more efficient implementation. Ensures that business goals are met by executing, monitoring, and adjusting the organisational action plan.
People Leadership: Inspires, motivates, and empowers people to achieve organisational goals. Coaches, mentors, and manages employee experience and performance through mindful preparation. Creates space for others to lead.
Managing Through Change and Uncertainty: Adjusts thinking and behaviour to resiliently face change and uses experience to fuel growth. Embraces failure as a learning opportunity for themselves and others. Enables the process of change and transition while helping others deal with the effects of change.
Problem Solving and Decision Making: Use critical thinking to evaluate problems, gather information, understand causes, and identify the best workable solutions. Invests time in planning, discovery, and reflection to drive better decisions and more efficient implementations.
SENIOR MANAGER – CORPORATE, ENVIRONMENTAL, SOCIAL AND REPUTATION MANAGEMENT
Telecommunications Services of Trinidad and Tobago Limited
- Port-of-Spain
- Not disclosed
- Permanent full-time
- Updated 29/05/2024
- Human Resources
To identify, evaluate and strengthen the social and environmental aspects of the company operations, to consider not only applicable national regulations but also international standards.
Applications are invited from suitably qualified individuals to fill the following position of:
SENIOR MANAGER CORPORATE, ENVIRONMENTAL, SOCIAL AND REPUTATION MANAGEMENT
JOB SUMMARY
To identify, evaluate and strengthen the social and environmental aspects of the company operations, to consider not only applicable national regulations but also international standards.
To develop strategy and activation of CSR marketing efforts, including event planning for employees and consumers and corporate reputation issues management, enhancing shared value for the organisation and society by delivering greater shareholder value and more robust performance over time.
To design and support the strategic execution, communication and measurement of corporate citizenship, sponsorship, and cause-marketing activities to strengthen the organisation’s reputation.
To plan and implement measures to improve the company’s reputation and mitigate any potential threats that can adversely impact it through managing the social media account of the company’s brands and monitoring how the brands are engaging with the audience.
KEY FUNCTIONS
SENIOR MANAGER CORPORATE, ENVIRONMENTAL, SOCIAL AND REPUTATION MANAGEMENT
JOB SUMMARY
To identify, evaluate and strengthen the social and environmental aspects of the company operations, to consider not only applicable national regulations but also international standards.
To develop strategy and activation of CSR marketing efforts, including event planning for employees and consumers and corporate reputation issues management, enhancing shared value for the organisation and society by delivering greater shareholder value and more robust performance over time.
To design and support the strategic execution, communication and measurement of corporate citizenship, sponsorship, and cause-marketing activities to strengthen the organisation’s reputation.
To plan and implement measures to improve the company’s reputation and mitigate any potential threats that can adversely impact it through managing the social media account of the company’s brands and monitoring how the brands are engaging with the audience.
KEY FUNCTIONS
Corporate Reputation Framework Development
- Governance of TSTT’s corporate reputation by developing and implementing a Corporate Reputation Framework inclusive of TSTT’s identity, brand, image, and reputation.
- Establishing strategic alignment and corporate reputational consistency across all company messaging, actions, branding, and perceptions by defining and embedding a Corporate Reputational Standard.
Stakeholder Collaboration and Engagement
- Facilitate transparent and effective communication within the organization regarding corporate environmental initiatives, social responsibility efforts, and PR strategies.
- Collaborate with senior leaders and external stakeholders to ensure the development and execution of firm commitments that advance the firm’s role as a corporate citizen, including sustainability efforts. Managing the simultaneous delivery of economic, social, and environmental benefits to the organization.
- Communicating with employees, NGOs, businesses, and environmentalists, engaging with clients, reacting to investor concerns, collaborating with government, partnering with the media to improve corporate reputation, increasing brand advocacy, driving consumer and community engagement, and improving reputational capital.
- Enhancing TSTT’s corporate reputation and business relationships with all stakeholders including customers, employees, investors, government, business partners, regulators, and labor unions, by monitoring all stakeholder touchpoints and driving continuous improvements.
Reputation Risk and Crisis Management
- Continuously monitor and assess the company's public image and reputation, promptly addressing any negative perceptions or issues that may arise.
- Reduction of corporate reputational damage through proactive Reputational Risk Management and the development and execution of a Crisis Management Plan (should the need arise) to achieve the same.
- Protect and improve corporate reputation by managing TSTT’’s media coverage (both Traditional – e.g. press, television, radio, advertising and production agencies; and Digital – e.g. social media, software, websites, and other online platforms).
- Facilitate transparent and effective communication within the organization regarding corporate environmental initiatives, social responsibility efforts, and PR strategies.
Corporate Social Responsibility (CSR)
- Management of TSTT’s corporate reputation by assessing and managing the impact of the company’s operations such as Social Responsibility, Vision & Leadership, Financial Performance & Operations, Workplace Environment, Product and Services, and Corporate Public Emotional Appeal, on corporate reputation.
Talent Attraction and Employer Brand
- Increase TSTT’s ability to attract desirable talent by managing TSTT’s Employer Brand in alignment with the organization’s Human Resource strategy.
- Build trust and confidence in TSTT’s leadership brand through Leadership Profiling, Personal Brand Management, and fostering a Culture of Accountability.
Positive Image and Communication Management
- Growth of a positive TSTT reputational recall through identifying and marketing the company’s successes, and developments, and distinguishing competitive advantages, value propositions, mission, vision, and core values. Additionally, addressing and minimizing any negative press that the company may undergo, assuring favorable information overrides unfavourable information.
- Develop and implement policies and procedures, systems, and standards to avoid any negative impacts on the organization. Reach out to dissatisfied customers, focus on forums, tweets, and images, write effective blog posts, or publish positive reviews.
Continuous Improvement and Advisory
- Institutionalization of corporate reputation management best practices by continuously surveying relevant local and international industries for improvement opportunities and providing advisory and support to the wider organization as an in-house subject matter expert.
- Administrative Support
- Provision of support to the General Manager Operations and Administration by performing other such related duties assigned.
Event Coordination
- Plan, organize, and execute corporate events and initiatives aimed at promoting the company's commitment to environmental sustainability, social responsibility, and community engagement.
Performance Analysis
- Conduct thorough analysis and evaluation of corporate environment, social reputation, and public relations activities to measure effectiveness, identify areas for improvement, and inform future strategic planning decisions.
EDUCATION & EXPERIENCE:
Minimum of a bachelor’s degree in Social Sciences, Business Administration, or equivalent qualification.
A Post Graduate Diploma and/or professional certification in Communications, Brand/Media/Reputation Management/ Digital Marketing/ Social Media.
A Masters’s degree in Communication, Brand/Media/Reputation Management/Digital Marketing/Social Media, or Business Administration, would be an asset.
FUNCTIONAL COMPETENCIES:
Knowledge of:
Knowledge of:
- Corporate Branding and Reputation Management
- Corporate Communications and Public relations
- Digital Marketing
- Search engine behavior, social media, forums, blogs, ratings, and reviews, etc.
- Media Relations and Mass Communications
- Touchpoint Monitoring
- Risk Management
- Stakeholder Management
Ability to:
- Generate a wide array of content from media releases and social posts to executive-level presentations and high-stakes communication with minimal editing needed.
- Perform online corporate reputation diagnostic.
- Work with a high level of autonomy, in a virtual setting with the ability to consistently meet hiring goals and requirements.
- Combine deep-level knowledge with wider connections, understanding, and perspectives across the whole organization with the application of multiple relevant disciplines.
- Craft and deliver effective communication and communication strategy.
- Lead cross-functional project teams and Liaise with Line Managers, Executives, the Board of Directors and all Stakeholders.
- Manage Traditional and Digital Marketing, Branding, Communication and Reputation Management
- Manage company crisis.
- Conduct stakeholder prioritization.
CORE AND LEADERSHIP COMPETENCIES:
Organisational Awareness: Contributes to the organisation by understanding and aligning actions with the organisation's goals, core functions, needs, and values. Contributes to the organisation by actively demonstrating the alignment of activities with the organisation strategies, key initiatives, core functions, needs, and values and supporting others to do the same.
Customer Focus: Prioritises and takes action on the needs of both internal and external customers. Designs and delivers products and services with the customer experience top of mind.
Planning and Results Orientation: Invests time in upfront planning to achieve organisational goals and objectives while meeting quality standards, following the appropriate processes, and continuously assessing results.
Creativity and Innovation: Thinks beyond the confines of traditional models to recognise opportunities and find new and better ways of doing things to be and remain an agile broadband provider. Encourages experimentation and accepts failure as a driver of innovation.
Communication: Effectively and appropriately interacts with others to build relationships, influence others, and facilitate sharing ideas and information. Uses tact and diplomacy to navigate demanding situations. Relays key messages by creating a compelling story targeted to specific audiences.
Strategic Leadership and Execution: Applies vision to think beyond the immediate situation and explore multiple potential paths. Invests time in planning, discovery, and reflection to drive decisions and more efficient implementation. Ensures that business goals are met by executing, monitoring, and adjusting the organisational action plan.
People Leadership: Inspires, motivates, and empowers people to achieve organisational goals. Coaches, mentors, and manages employee experience and performance through mindful preparation. Creates space for others to lead.
Managing Through Change and Uncertainty: Adjusts thinking and behaviour to resiliently face change and uses experience to fuel growth. Embraces failure as a learning opportunity for themselves and others. Enables the process of change and transition while helping others deal with the effects of change.
Problem Solving and Decision Making: Use critical thinking to evaluate problems, gather information, understand causes, and identify the best workable solutions. Invests time in planning, discovery, and reflection to drive better decisions and more efficient implementations.
Deadline date for applications: June 09, 2024
Ref: (SMCESRM/TSTT/MAY2024)