SALES DEVELOPMENT REPRESENTATIVE (SDR)

SDR drives pipeline through outbound prospecting, cold calling, qualifying leads, and booking meetings. Follows sales process, represents brand professionally, and generates new opportunities. Entry-level role for ambitious, tech-savvy sales talent.

AREAS OF RESPONSIBILITY | ACTIONS | KPIs (Summary)

1. Outbound Prospecting & Lead Generation
   Conduct high-volume outbound calls, research leads, deliver compelling elevator pitches, and follow the Newport Sales Process to qualify prospects efficiently and consistently.
   KPIs: Daily call volume, new leads generated, qualified prospects, conversion rate.

2. Meeting Qualification, Booking & Notes
   Qualify prospects, schedule and confirm meetings in Outlook, and provide structured notes to BDEs/BDMs to ensure smooth handovers.
   KPIs: Meetings booked, attendance rate, qualification accuracy, note quality.

3. Brand Representation & Value Communication
   Represent Newport professionally, communicate value clearly, refine pitch delivery, and build trust with prospects.
   KPIs: Call quality score, feedback ratings, meeting-to-opportunity conversion.

4. CRM, Data & Process Discipline
   Log all activities in CRM accurately and in real time, maintain structured data, and follow the documented sales process.
   KPIs: CRM accuracy, data completeness, process compliance rate.

5. Learning, Coaching & Development
   Participate in training, apply feedback, improve call performance, and demonstrate continuous growth and ownership.
   KPIs: Training completion, performance improvement metrics, coaching feedback scores.