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The Promotions Manager will lead and execute promotional activities that enhance brand visibility, drive product sales and strengthen customer engagement.
Responsibilities:
Monitor stock levels of promotional items to prevent shortages.
Conduct regular store visits to assess stock placement, shelf space and visibility.
Identify and capitalize on new promotional opportunities.
Set and track targets and performance KPIs for the team.
Monitor competitor activity and market trends to maintain a competitive edge.
Work closely with the sales and marketing team to develop promotional strategies that boost sales.
Track the effectiveness of promotions and recommend improvements for future campaigns.
Develop and maintain strong relationships with key retailers, distributors and partners.
Negotiate promotional agreements to secure the best opportunities.
Lead, coach and mentor the promotions team to achieve individual and team goals.
Conduct regular promotions meetings and performance reviews to track progress.
Provide training and support to ensure the team stays updated on product knowledge and sales techniques.
Foster a high-performance promotions culture focused on customer service and results.
Requirements:
Bachelor’s degree in Marketing, Business Administration or a related field.
3-5 years of experience in promotions, trade marketing or brand activation.
Strong understanding of retail promotions, consumer behavior and market trends.
Experience in budget management.
Excellent communication, negotiation and project management skills.
Ability to work in a fast-paced, deadline-driven environment.
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Promotions Manager
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