Product Specialist

Job Summary 

The Product Specialist plays a key role in supporting the sales process by delivering exceptional product knowledge, customer education, and brand experience. Unlike a traditional sales role, the Product Specialist focuses on engaging customers, conducting product demonstrations, test drives, and vehicle handovers, ensuring that every customer leaves confident and satisfied with their purchase. The Product Specialist works closely with the Sales Representative to drive sales while also enhancing customer loyalty and brand perception.

Key Responsibilities

• Customer Engagement & Education
  • Greet customers and provide a welcoming, consultative experience.
  • Conduct detailed product presentations, vehicle walkarounds, and test drives.
  • Explain features, technology, safety, and ownership benefits in clear, customer-friendly language.
    
    
• Sales Support
  • Qualify customers and introduce them to the Sales Representative to complete the sales process.
  • Generate interest and leads through events, digital campaigns, and showroom experiences.
  • Assist in the delivery process, ensuring smooth vehicle handovers and thorough customer orientation.
  • Closes sales by overcoming objections, asking for sales, negotiating prices, and completing sales and purchasing contracts.
  • Provides sales management information by completing reports.
  • Assists with the setup of the showroom and displays.
  • Updates job knowledge by participating in educational opportunities and reading professional publications.
  • Act as the main point of contact for all company sales related activities develop new skills
    
• Customer Experience & CSI
  • Follow up with customers post-purchase to ensure satisfaction and answer product-related questions.
  • Support customer service initiatives to maintain high CSI (Customer Satisfaction Index) scores.
  • Act as a brand ambassador, promoting trust and confidence in the dealership.
    
    
• Operational Support
  • Maintain showroom vehicles in pristine condition and ensure product displays are up-to-date.
  • Assist with digital content creation (e.g., product videos, social media posts, live demos).
  • Stay up to date on product knowledge, competitor offerings, and industry trends.

Skills and Competencies

• Strong passion for the automotive industry and product knowledge.
• Excellent communication and interpersonal skills; ability to simplify technical information.
• Customer-focused mindset with a consultative approach.
• Comfortable with technology, digital tools, and social media.
• Previous automotive or retail experience is an asset but not required.
• Valid driver’s license with clean driving record.

Performance Measures

• Customer satisfaction (CSI scores, positive feedback).
• Number of test drives conducted per month.
• Sales conversions influenced (units touched that lead to sales).
• Contribution to dealership events, lead generation, and digital marketing.
• Team-based sales target achievement.