Partnership Market - Area Manager

Mission of the Role

As an Area Manager for Partnership Markets, you will be responsible for driving the commercial development of our brands through third-party distributors across Central America and the Caribbean. This includes full P&L ownership, pricing strategy, distributor performance, and execution of the Route to Market. You will lead strategic relationships with key distributor MDs and ensure high-quality execution of annual plans.

Responsible for one of Campari’s most strategic and premium brand portfolios, including Aperol, Campari, Magnum, Kingston 62 and Espolón. This is a highly visible role with the opportunity to shape market presence, drive growth, and build long-term distributor partnerships in a dynamic and diverse region. You’ll also play a key role in developing omnichannel strategies and ensuring full market implementation, not just sales, but brand building and execution.

Key Responsibilities

• Analyze sell-in/sell-out data and market trends to guide decision-making.
• Contribute to the 3-year strategic business plan for the region.
• Own commercial performance across Tier 1 and Tier 2 countries in the region.
• Define and implement strategic and tactical plans to grow market share and profitability.
• Lead distributor relationships, ensuring alignment on business goals and execution standards.
• Identify opportunities for portfolio expansion and optimization.
• Collaborate with Marketing, Customer Marketing, and Finance to support brand development and business cases.

Experience & Education

• Bachelor’s degree in economics / marketing / business administration.
• Minimum 6–8 years of relevant marketing and sales experience within a structured multinational company.
• Relevant experience in the Spirits, Wine, and Beer industry is a strong advantage.
• Management of third-party distributors within the Caribbean region, (JBP).
• Experience in premium brand development within a structured multinational environment, including exposure to various marketing roles.
• Fluent in English and Spanish is a plus.
• Strong commercial and brand-building experience with a solid marketing foundation.
• Skilled in business development, project execution, and time management.
• Excellent analytical, communication, and influencing abilities.

Travel

Frequent travel is required, with up to 60% travel expected for this position.