Optical Dispenser (Cross Roads)

The purpose of this position is to assist with the co-ordination of the day-to-day operational issues surrounding the running of the branch. The Optical Dispenser will ensure that sales targets are exceeded, while consistently improving customer service towards surpassing their expectations

POSITION:                           Optical Dispenser

REPORTS TO:                     Branch Manager

SUPERVISION GIVEN TO:  Optical Sales Representative(s)

PURPOSE:          

The purpose of this position is to assist with the co-ordination of the day to day operational issues surrounding the running of the branch.  The Optical Dispenser will ensure that sales targets are exceeded, while consistently improving customer service towards surpassing their expectations. This will be achieved through creating and maintaining a motivated and customer orientated work force.

REQUIRED EDUCATION:

• Tertiary level education – Minimum of an Associates degree, preferably in Business, Management Studies or a related discipline

REQUIRED SKILLS / EXPERIENCE:

• Minimum of three (3) years’ experience in the field of optical dispensing.
• Competent in optical adjustments, repairs, prescription interpretation and quality assurance
• Experience in Retail Sales Management.
• Strong customer service focus.
• Excellent interpersonal skills.
• Excellent written and oral communication skills.
• Entrepreneurial and leadership skills.
• Analytical and problem solving skills.
• Strong customer-base building skills
• Proven record of attaining and surpassing sales targets
• Inventory management skills.

REQUIRED PERSONAL CHARACTERISTICS:

• Highly motivated by targets.
• Tactful and discreet.
• Ability to manage and prioritise a heavy workload.
• Positive attitude towards work.
• Ability to use own initiative
• Team player and team builder.
• Ability to motivate others.
• Customer friendly personality.

DUTIES AND RESPONSIBILITIES: 

• Achieve daily, weekly and monthly sales targets both individually and for the branch.
• Ensure that customers receive service that exceeds their expectations.
• Assist in the conducting of weekly sales meetings and ensure full attendance.
• Ensure that the sales floor is clean, tidy and correctly tagged.
• Maintain a branch that is compliant with all health, risk and safety standards purported by Courts Optical.
• Conduct daily inventory counts and provide weekly stock level reports as requested
• Employ and display good merchandising techniques.
• Have complete knowledge of optical products sold by Courts Optical.
• Ensure branch compliance of Courts Optical systems, policies and procedures.
• Analyse systems, policies and procedures – recommend and implement changes where necessary.
• Ensure that stocks are maintained at optimum levels, in peak condition and with adequate security.
• Build and maintain a team approach to achieving branch sales targets and continuously strive for improved customer service.
• Assist in the monitoring of local competition, keep abreast of promotions and products offered. 
• Disseminate information to the team and provide innovative marketing strategies.
• Continuously improve the team’s selling techniques and strategies.
• Identify opportunities to increase business and service levels for the Store.
• Recommend the promotion, transfer and termination of employees as necessary.
• Sell Courts Optical’s vision and philosophy to staff.

OTHER DUTIES:

• Ensure the store exceeds sales targets and KPI's set
• Planning and execution of Outreaches
• Perform management duties as required
• Responsible for distribution of Promotional items and information to staff
• Schedule and ensure all staff attend training sessions on time
• Performs any other duties assigned by the Branch Manager