Operations, Projects, and Marketing Officer

The Operations, Projects and Marketing Officer, coordinates projects, assists in managing the day-to-day operations, marketing and promotional activities for the UCME business divisions.

RESPONSIBILITIES AND DUTIES

The Operations, Projects and Marketing Officer will have primary responsibility for:

Project & Systems Management

• Manage and coordinate assigned projects.
• Conduct quarterly audits of the Interment Management System (IMS) to ensure employees and Funeral Homes are using it efficiently.
• Archive data from the Interment Management System (IMS) annually in accordance with the Data Archiving Policy.
• Prepare monthly reports on projects and other work activities.

Training & Employee Development

• Orient new employees on the use of various systems and provide remedial training for existing employees not using the systems correctly.
• Coordinate training programmes for internal employees and employees of Funeral Homes.
• Coach and supervise customer service employees in the absence of supervisors/managers.

Marketing, Branding & Communications

• Execute strategies to strengthen UCME’s brand image and equity.
• Research market and customer insights/trends to enhance customer experience, products, and services.
• Assist in the execution of integrated marketing communications strategies (advertising, public relations, customer research, digital media, sponsorships, promotions, and direct marketing) to support business objectives within budget and timelines.
• Liaise with strategic partners (graphic designers, copywriters, printers, etc.) for copywriting, design, layout, and production of promotional materials (brochures, signage, advertisements, online content, etc.).
• Assist with the planning and execution of two major annual marketing/public relations events:

-        Funeral Directors Appreciation Function

-        Annual Memorial Service

• Periodically monitor and update the company’s website.

Customer Service & Relationship Management

• Investigate customer complaints and recommend/take corrective actions.
• Monitor payments through the Sagicor payment gateway portal to confirm online transactions.
• Communicate service disruptions with relevant service providers.

Operations & Administration

• Coordinate the renewal of various insurance policies on an annual basis.
• Monitor and maintain all security systems.
• Schedule and coordinate maintenance of all office equipment.
• Procure office equipment and supplies for staff.