Marketing & Operations Specialist - Starbucks

The Marketing & Operations Specialist is responsible for ensuring consistent brand execution across both operational & marketing touchpoints. This role supports the end-to-end brand experience from the customer journey to digital campaigns.

Position:Marketing & Operations Specialist - Starbucks

Reporting Relationship:This position reports directly to the Operations / Marketing Business Partner –Starbucks.

Summary:The Marketing & Operations Specialist is a dynamic, cross-functional role responsible forensuring consistent brand execution across both operational and marketing touchpoints.Acting as a bridge between store performance, marketing execution, and overall brandstandards, this role helps drive business impact through data-informed insights, campaigncoordination, and in-store excellence. The ideal candidate combines a sharp analytical mindsetwith strong project management and communication skills to support the end-to-end brandexperience—from the customer journey to digital campaigns.

Duties and Responsibilities:

• Monitor and evaluate store-level performance using reports, audits, and video reviews to ensure brand and operational standards are met, including cleanliness, cash handling, play builder tools and customer service execution.
• Coordinate the effective rollout of Partner Play Kits (PPKs), ensuring alignment between Operations and Marketing, and that store teams deliver against the expected customer journey
• Support the execution of marketing campaigns, new product launches, community activations, and events, aligning them with brand strategy and business goals.
• Collate and keep track of sponsorship, marketing expenses and donations every month.
• Assist in the creation and scheduling of content, while managing assets across digital platforms and supporting ESG and community outreach initiatives.
• Work closely with external agencies, vendors, and e-commerce partners to execute campaigns and meet deliverables on time and on brand with guidance from Marketing Business Partner.
• Monitors and collates all daily/weekly operational trackers which include portfolio reporting and consolidation across HME, IMS, Sales, and RSA.

• Conduct regular in-store visits to monitor compliance with PPK execution, providing feedback and follow-ups to drive accountability.
• Coordinate logistics and scheduling for meetings, new rollouts, training sessions, and planning cycles, ensuring seamless execution across departments
• Support the implementation, prioritization, and sustainment of programs that impact Retail Operations—enhancing the partner and customer experience, and supporting business goals under the direction of the Operations Manager.
• Perform other duties as assigned, in support of cross-functional collaboration and operational effectiveness.

Key Skills & Competencies:

• Strong analytical skills with the ability to extract insights from performance data and translate them into actionable improvements.
• Organized and detail-oriented with proven project management capabilities.
• Effective communicator, skilled at working cross-functionally and managing external relationships.
• Well-versed in CRM tools, digital marketing platforms, and social media scheduling.
• Ability to balance creativity with data-driven thinking in a fast-paced, hybrid environment.
• Proactive, adaptable, and solution-focused with a collaborative mindset.

Qualifications and Experience Requirements:

• Bachelor’s degree in Business, Marketing, Communications, Analytics, or a related field.
• 3–5 years of relevant experience in brand coordination, marketing analytics, or operations (preferably in QSR, retail, or food service).
• Understanding of restaurant operations and customer experience best practices is a strong asset.
• Experience managing campaigns and projects involving multiple stakeholders and departments.