Marketing Officer

Marketing Officer

Company Overview
The Turks and Caicos Auto Group is the premier automotive ecosystem in the TCI, comprised of industry leaders across sales, service, and logistics:
•	Bayview Motors: The country’s leading dealership and service center (Distributors for brands such as Toyota, Suzuki, etc.).
•	NAPA Auto Parts: The largest supplier of automotive parts and accessories in the region.
•	Avis & Payless Car Rental: The top-tier vehicle rental providers serving our robust tourism and corporate sectors.
Role Summary
We are seeking a creative and strategic Marketing Officer to manage the brand presence of our diverse portfolio. You will not be marketing just one product; you will drive three distinct strategies:
1.	Retail Marketing for NAPA (driving foot traffic and monthly specials).
2.	Sales Lead Generation for Bayview Motors (promoting new inventory and service packages).
3.	Tourism Marketing for Avis/Payless (targeting tourists, travel partners, and resorts).
Key Responsibilities
1. Brand Management & Strategy
•	Develop and execute a cohesive marketing calendar for all four major brands (Bayview, NAPA, Avis, Payless).
•	Ensure all visual and written communication adheres to the strict brand guidelines required by our international franchisors (e.g., complying with Avis Budget Group and NAPA global standards).
•	Monitor local market trends and competitor activities to adjust pricing offers and campaigns.
2. Digital Marketing & Social Media
•	Manage social media profiles (Facebook, Instagram, LinkedIn) for each entity, creating distinct voices for each (e.g., professional/technical for NAPA vs. vacation/lifestyle for Avis).
•	Run targeted paid campaigns (Meta Ads, Google Ads) to capture tourists booking rentals before they arrive in TCI.
•	Update and maintain company websites, ensuring inventory (cars for sale) and rental fleet availability are accurate.
3. Sales Support & Lead Generation
•	Dealership: Design brochures and email campaigns launching new vehicle models to local residents and corporate fleet buyers.
•	Rentals: Collaborate with local hotels, villas, and concierge services to establish referral partnerships for Avis and Payless.
•	Parts: Design monthly retail flyers and in-store signage for NAPA specials.
4. Events & Community Relations
•	Organize promotional events, such as car shows, "Know Your Car" clinics at NAPA, or sponsorship of local community events.
•	Act as the brand ambassador at industry mixers and tourism board events.
Required Qualifications
•	Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
•	Experience: Minimum 3–5 years of marketing experience. (Experience in Automotive or Tourism/Hospitality industries is a significant plus).
•	Technical Skills: Proficiency in:
o	Social Media Management Tools (Meta Business Suite, Hootsuite, etc.).
o	Basic Graphic Design (Canva, Adobe Photoshop/Illustrator) to create quick flyers/posts.
o	Microsoft Office Suite (Excel, PowerPoint).
•	Soft Skills: Strong copywriting ability, excellent negotiation skills for vendor management, and the ability to multitask across different business units.
Compensation & Benefits
•	Salary: Commensurate to Qualifications.
•	Benefits: Includes National Health Insurance (NHIP) and National Insurance Board (NIB) contributions, vacation allowance, and employee discounts on parts/services.
Application Requirement
Interested candidates should submit a Cover Letter and Resume