Marketing Manager

Tortola Auto Group is seeking a strategic and results-driven Marketing Manager to lead and execute marketing initiatives that enhance brand visibility, generate high-quality leads, and support our business growth.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to drive growth and customer engagement

• Lead the planning and execution of digital marketing campaigns, including social media, email, and promotions

• Collaborate with the sales team to align marketing efforts with sales objectives and market trends

• Plan and manage vehicle launches, special events, and promotional campaigns

• Monitor market trends and competitor activities to identify opportunities for brand positioning

• Oversee content creation, advertising efforts, and campaign performance analytics

• Support inventory planning and vehicle ordering through market research and forecasting

• Work closely with brokers and operations to ensure vehicle availability and promotional readiness

• Maintain accurate records of marketing activities, leads, and customer engagement

• Ensure all marketing efforts comply with company policies and industry regulations

• Build and maintain strong relationships with customers, vendors, and strategic partners

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field

• Minimum of 2 years’ experience in a marketing role; automotive industry experience is a plus

• Demonstrated success in social media marketing, digital campaigns, and event promotion

• Strong leadership, project management, and organizational skills

• Goal-oriented and proactive with a strong understanding of consumer behavior and market dynamics

• Excellent communication and interpersonal skills

• Proficiency in Microsoft Excel and Word

• Valid driver’s license required