Marketing Manager

The Marketing Manager is responsible for embedding and managing the Marketing Cycle Planning process.

Key Duties and Responsibilities:

Key Result Area: Management of the Cycle Plan

• Cycle Planning process being managed with a rolling 12-month Cycle Plan (Current year + 6 months)

• All activities managed through Activity Recommendation, Cycle Instructions & Activity Evaluation templates Management of Marketing Team

• Manage Strategic Partnerships through Contractual return on investments

• Coordination of Events and Sampling team rolling monthly & weekly plan

• Digital Media Operational Plan rolling for 3 months, including Brand Influencers activities

• Graphics Artwork rolling 4 week plan

Key Result Area: Execution of the Brand and Trade plans

• Develop brand and trade plans by channel for current year + 6 months

• Develop and implement look of success for Retail Execution Standards by channel by brand

• Train and deliver for sales personnel

• Provide materials to support retail execution by channel on a timely basis

• Support sales team with trade visits to audit and close gaps (Six P's Management (Price, Product, Place, Promotion, Pack and Proposition)

Key Result Area: Volume, Revenue & Net Price Gaps closing

• Implementation of cycle planning activities

• Develop & Execute customer plans by channel

• Evaluation and analysis of results

Key Result Area: Execution of POS standards by channel

• Develop Brand Standards with positioning and Identity by brand for all brands

• Develop the look of success by channel for all brands

•Identify the key events and establish commitments and finalize mutual agreements for brand exclusivity

• Align with key established organizations that mirrors brand positioning

• Identify key opinion leaders and establish long term relationships as strategic brand ambassadors

Key Result Area: Execution of Brand Standards

• Brand Academies developed and up to date, and delivered to full Field Force

• Brand Health Indicators done bi-annually for Core brands

• Analysis of Brands’ Consumer Disposition Funnel with actions to close gaps / opportunities

Minimum Requirements

• BSc. Marketing

• Masters In Marketing (or any other relevant Master Degree in a Business related field)

• At least 5 years’ experience in a Brand Manager role 

• Any additional Business or Marketing related certificates or training would be considered an asset