Marketing Manager

As the Marketing Manager you will be responsible for developing deep consumer and category understanding, leveraging data-powered insight to support the achievement of strong brand building results and business performance objectives for regional assigned portfolio

Position Summary:

As the Marketing Manager you will be responsible for developing deep consumer and category understanding, leveraging data-powered insight to support the achievement of strong brand building results and business performance objectives for regional assigned portfolio.

            Job Responsibilities:

• Drives a mindset toward Category Leadership and Market Share growth.
• Develops deep consumer and category understanding, leveraging data-powered insight to build plans that support the achievement of strong brand building results and business performance objectives.
• Chooses target consumers by using attractiveness and ability to win, develops Consumer Insight, understands target consumer's perceived value of brand(s)
• Creation of engaging brand experiences to Consumers when and where they are most receptive to brand contacts.
• Challenges the status quo to develop breakthrough ideas with the support of the Creative, Media and Digital Service agencies and Brand Activation Coordination team.
  Supports the development and maintenance of productive and collaborative partnerships with Communication, Digital and Media Agencies in order to create engaging, brand building communication and activation activities.

         Qualifications

• A Bachelor’s degree in Marketing, Business Administration or related discipline.
• Master's in Management Studies would be asset
• At least 5 years commercial experience and marketing.