Marketing Coordinator

If you’re creative, data-driven, and passionate about growing brands through digital and community engagement. We'd love to have you on board as our Marketing Coordinator

CORE FUNCTION

The Marketing Coordinator assists in designing, implementing, and monitoring a
range of online and offline strategies to enhance the company's online and in-
community presence, with the intention of expanding opportunities for increasing
market share and revenue. 

REPORTING AND ORGANIZATIONAL RELATIONSHIPS

Reports to: Marketing Manager

RESPONSIBILITIES AND DUTIES

• Assist in developing and executing digital marketing campaigns and strategies, including budget planning, content creation, and scheduling for relevant platforms.
• Collaborate with internal departments—such as Product Development, Sales, and Public Relations—and external agencies to ensure brand consistency in all online messaging.
• Collect and analyze customer data, digital interactions, and website visits to generate comprehensive performance reports and insights for campaign improvements.
• Contribute to the management of all online marketing activities related to traffic acquisition, lead generation, conversions, and reporting.
• Develop and maintain a content calendar, managing website uploads, landing pages, influencer and brand-owned content, partnerships, and community reputation.
• Support the growth of the company’s social media presence on new and existing platforms.
• Assist in the creation and distribution of engaging written content, including newsletters, blog posts, web pages, and social media updates.
• Analyze digital performance metrics to inform strategies, optimize campaigns, and ensure the achievement of KPIs.
• Conduct market research and liaise with relevant agencies to analyze consumer reports, ratings, and questionnaires.
• Enhance web communications for SEO, organic growth, and keyword optimization.
• Perform any other related duties as assigned.

EDUCATIONAL REQUIREMENTS / PERMITS

• Bachelor’s Degree in Journalism, Marketing, or Management Studies with a concentration in Marketing.
• At least two (2) years of related experience in a marketing, communications, or public relations role.
• Valid Food Handler’s Permit.

REQUIRED SKILLS / PHYSICAL REQUIREMENTS

• Strong knowledge of digital marketing principles and channels.
• Experience in planning and executing digital marketing strategies.
• Excellent understanding of web design concepts and web analytics tools.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines.
• Creative and innovative thinker.
• Analytical skills for forecasting trends and addressing marketing challenges.