Market Development & Agent Relations Officer

Our client in the Financial Services Sector is seeking to hire a Market Development & Agent Relations Officer on a One Year Contract for their St Vincent office.

Our client in the Financial Services Sector is seeking to hire a Market Development & Agent Relations Officer on a One Year Contract for their St Vincent office.

Location: St Vincent
Salary range: ECD$4,000.00 - ECD$6,000.00


Job Summary:
The Market Development & Agent Relations Officer is responsible for driving the growth of the client's business in St. Vincent by developing and executing comprehensive strategies that integrate marketing, business development, and agent management. The role's primary focus is to expand and manage the agent network, enhance brand visibility, and ensure superior customer experience to achieve market share and revenue targets.

Job Responsibilities:

Market Development & Growth

• Develop and implement business development strategies to attract new agent partners and expand market presence.
• Conduct market research and competitive analysis to identify opportunities and inform business decisions.
• Maintain a pipeline of prospective agents and support sales targets in collaboration with the Chief Executive Officer.

Agent Network Management

• Manage the full agent lifecycle – from identification and onboarding to training and performance monitoring, in compliance with FSA guidelines and company policies.
• Foster strong, long-term relationships with agents through regular visits and communication.
• Provide continuous training and support to ensure service excellence and compliance.

Marketing & Brand Promotion

• Plan and execute marketing campaigns to boost brand awareness and drive customer engagement.
• Work with internal teams and external vendors to create high quality marketing materials and promotional literature.
• Track campaign performance and recommend improvements based on analytics.

Customer Experience

• Act as a key contact for customer issues, using feedback from surveys and social media to improve service quality.
• Conduct mystery shopping and satisfaction surveys to maintain service standards.
• Collaborate with teams to resolve issues and improve customer journeys.

Reporting & Compliance

• Prepare monthly and quarterly reports on market development, agent activity, marketing performance, and customer satisfaction.
• Ensure all agent activities and marketing initiatives comply with FSA regulations and company standards.
• Support departmental budget preparation and expense tracking.

Job Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 2+ years’ experience in marketing or a similar role.
• Proficient in MS Office; certification in Digital/Social Media Marketing is an asset.
• Must own a reliable vehicle.

Key Competencies:

• High level of integrity and confidentiality.
• Strong interpersonal, communication, and relationship-building skills.
• Strategic thinker with strong analytical and decision-making abilities.
• Customer-service oriented with a focus on sales and satisfaction.
• Proactive and adaptable with a problem-solving mindset.