Marketing Specialist

OVERALL OBJECTIVE & PURPOSE

• Provide sustained developmental and marketing support for the NLCB’s Instant Money Games (IMG) category 
• Lead the implementation of onsite and mass media sales promotions
• Compile performance analysis of the brands’ performance and the network which supports it
• Implement strategies which would lead to the achievement of the business objectives of the brands 

PRINCIPAL DUTIES & RESPONSIBILITIES

 Develops strategies aligned with company objectives for IMGs

• Develops sales and communication objectives along with the relevant stakeholders 
• Develop and manage the sales and marketing budgets for IMGs 
• Monitor, review and report on sales and profitability performance, expense and brand activity results
• Work closely with advertising agencies and suppliers to ensure maximum value for advertising investments 
• Perform financial feasibility studies on all tactical and strategic initiatives planned and ROI analysis post-execution
• Assist with the development of brand research strategies and implementation of all research projects
• Work with the Trade Marketing Specialist and  Retail to ensure that point of sale strategies is executed as designed
• Develop promotional strategies to support brands and ensure that sales targets are met
• Support with the execution of trade audits to gather market intelligence and use same to inform strategies to improve brand positioning  
• Preparation and publication of necessary media and agent communications for the brand.  This includes agent award presentations and public relations initiatives.
• Designs and maintains a database of information on the brand to report on observed trends, cycles and sales drivers
• Responsible for communicating with ticket supplier to ensure proper and timely processing of all instant ticket orders. Communicates all major brand activities with all stakeholders including the NLCB.
• Ensures that inventory of Instants tickets is closely tracked to protect against stock out situations and advise on reorder points
• Engages, inspires and galvanizes the organization around the Brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise
• Work with the research team to develop methodology to measure the impact and effectiveness of marketing activities, including promotional activity, incentive programs, advertising campaigns and point of sale materials 
• Develop project plans for execution of brand initiatives based on the marketing strategy and execute deliverables in accordance with agreed timelines

• Perform any additional duties and responsibilities as assigned
• Work with Business Analysis Unit on game enhancement, concepts, brand research to measure the impact and effectiveness of marketing activities including but not limited to promotions, incentive programs with at retail outlets, advertising campaigns and point of sale materials 
• Lead the product planning and development of game tickets inclusive of all documentation, design and printing 

• Prepare all request for approval documents for submission to the customer 
• Develop and broadcast media and agent communication materials for the brand   
• Oversee all activities that impact the brand
• Perform additional duties and responsibilities as assigned by supervisor

REQUIREMENTS

ACADEMIC BACKGROUND

• Minimum qualifications:
  • A Bachelor’s Degree in Marketing or Business Administration 
  • Post Graduate qualifications in a relevant field would be an asset

EXPERIENCE

• A minimum of two (2) years’ experience in a similar position

ESSENTIAL REQUIREMENTS

Basic Knowledge & Skills

• A proven track record of aggressive, innovative, and growth-oriented Advertising and Promotional activities in brand or service marketing/sales/trade marketing. 
• Proficiency in Microsoft Office
• Standard requirements for research and analysis
• Experience with data analysis
• Understanding territory covered in order to ensure that the appropriate lottery games are being sold
• Must be able to influence and communicate effectively with lottery personnel and lottery retailers
• Must comply with lottery and company’s policies and procedures
• Must be able to speak clearly and persuasively with strong interpersonal skills.  
• Expresses self well in group or in one-to-one conversations
• Strong inventory managements skills
• Must be able to produce written materials that are clear, concise and easily understood
• Effective time management and organizational skills
• Familiarity with best marketing and social media practices
• Excellent written/verbal communication skills with attention to accuracy.
• Must be able to work independently, take initiative, assume responsibility, and make decisions in an effective and efficient manner.
• Ability to maintain strict confidentiality and discretion.
• Strong organizational and self-management skills.
• Ability to take direction and prioritize as needed.
• At all times comply with company policies, procedures and instruction

Competencies

Problem resolution, Results orientation, Communication, Teamwork, Self-management, Innovation Generator, Personal energy, Planning and organization, Project Management, Customer focus, Analytical thinking, Flexibility, Adapting to change

LANGUAGES

Must be fluent in English