Marketing Coordinator

J.E.Bergasse & Company Ltd. is a dynamic and diversified group of companies with a strong presence in the technology industry. We are committed to innovation, excellence, and delivering superior products and services to our customers. As part of our continuous growth and commitment to maintaining a

Overview

J.E.Bergasse & Company Ltd. is a dynamic and diversified group of companies with a strong presence in the technology industry. We are committed to innovation, excellence, and delivering superior products and services to our customers. As part of our continuous growth and commitment to maintaining a strong brand presence, we are seeking a talented and experienced Marketing Coordinator to join our team for the marketing management of our group including its members: Agostini Insurance Brokers Saint Lucia Limited, and United Insurance Agents Saint Lucia Limited - Agents for CG United.

Position Overview:

As the Marketing Coordinator for J.E. Bergasse & Company Ltd., you will play a pivotal role in managing our group's brands and ensuring consistent brand identity across all channels. You will be responsible for a wide range of marketing activities, including social platform management, PR, product launches, event management, budget management, reporting, data analysis, and liaison with group managers and outsourced partners to execute their ideas. This is a dynamic role that requires a multi-faceted marketing professional with a strong technical aptitude and strategic mindset.

Key Responsibilities:

• Brand Management: Maintain and strengthen the group's brand identity across all group companies.
• Content Management & Social Media Management: Develop and manage content for the groups social media platforms (including LinkedIn, Facebook & Instagram), blogs, and email marketing campaigns, including creating marketing assets, and engaging audience through messengers & comments.
• Technical Platform Management: Manage technical platforms such as WordPress, marketing technology dashboards, and social media management tools.
• Public Relations: Develop and implement PR strategies to enhance our brand's visibility, equity & social responsibility.
• Partner Product Launch and Event Management: Plan and execute product launches and the management & planning of co-branded partner corporate tradeshows and events.
• Budget and Resource Management: Manage marketing budgets and allocate resources effectively, including collaborating effectively with outsourced partners to achieve marketing objectives.
• Presentation: Present marketing strategies and results to senior management.
• Data Analysis & reporting: Analyze marketing activity data to track performance and make data-driven decisions. Prepare monthly status updates, plans, and detailed documentation to keep stakeholders informed and aligned.
• Develop, Coordinate, and Execute Marketing Campaigns: Lead the development and execution of social & traditional marketing campaigns. Ensure that all advertising, promotional, and marketing processes run seamlessly, overseeing the planning and delivery of assets and materials to vendor partners and customers. Collaborate with internal teams in merchandising, e-commerce, advertising, and retail operations, along with vendor partners, to meet deadlines efficiently.
• Liaise with Group Managers: Collaborate closely with group managers to execute their ideas and align marketing efforts with overall business goals.

Qualifications Required:

• Associate or bachelor's degree in business administration, marketing, communications, or a related field
• A minimum of 2+ years of experience in Marketing with experience in digital marketing, strategy, brand management, and event planning.
• Must have strong organizational and project management skills, as well as attention to detail.
• Comprehensive understanding of marketing principles, marketing media, promotions, and segmentation.
• Outstanding written, copywriting, and verbal communication skills, including persuasive presentation abilities, enabling effective interaction, collaboration, and influence at senior levels.
• Firm grasp on various marketing platforms, channels, and best practices, including social, digital, and email marketing.
• Must be able to independently move projects forward, prioritize tasks, and meet deadlines.
• Must have strong analytical skills to analyze metrics and create reports.

Benefits:

We offer a competitive compensation package and opportunities for professional growth within our dynamic group of companies, plus the opportunity to join our group medical & pension plan. Join our team and be part of a company that values employee engagement, empowerment, innovation, creativity, and excellence.

J.E.Bergasse & Company Ltd. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you are a passionate and experienced marketing professional looking to make a significant impact, we encourage you to apply for this exciting opportunity. We look forward to receiving your application!

How to Apply :

Interested candidates are invited to submit their application, including a cover letter and resume, either by hand delivery to our office in Vide Bouteille, or email by November 17, 2023 . Please include " Marketing Coordinator Application " in the subject line of your email. Please note that only short-listed candidates will be acknowledged.