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Kaleidoscope Paints Limited

Marketing Assistant

Kaleidoscope Paints Limited

  • San Juan/Barataria
  • Not disclosed
  • Contract
  • Updated 27/10/2023
  • Human Resource
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The Marketing assistant will support the marketing manager on projects such as developing sales strategies, marketing campaigns, social media campaigns and on collecting and interpreting marketing analytics.

Primary Objectives:

  • Key  account  program  -  Development and execution of Key  account  program  that is customized  to the  retailer (Hardware) based on their needs consisting of -  promotional  trade deals  /discounts, quarterly sales  incentives, exclusive  Instore consumer  promotions,  merchandising  planograms , co-op advertising with  retailers  seasonal  promotions , customer appreciation days  and  sponsorships. 
  • Work with Sales representatives and Commercial manager on any related matters and projects.
  • Instore execution   - Executing instore consumer promotions,  advertising  campaigns or new  product  launches to increase  instore sales – via POP Material (Shelf strips,  Aisle talkers , header boards , posters )  , indoor and outdoor signage and instore promotions at the point of sale with  promotional  staff
  • Merchandising Excellence - Develop and execute planograms using sales data to optimize the shelf space in key accounts or Color shops. Set up displays for special projects/promotions to attract attention and increase sales.  Work closely with the KPL merchandisers in the key accounts.  
  • Advertising artwork and Printed Material and follow up with suppliers.  
  • Coordinate between Graphic artist, Ad agency, Printing Companies for all Social media  , Email  campaigns , unaddressed  mail  flyers , POP, outdoor signage  or any  promotional  collateral  ( flyers or brochures) to execute marketing programs on time.
  •  Outdoor Advertising/signage -    coordinate and install outdoor sign location for Key accounts and Paint Shops   by liaising with signage contractors.
  • Competitor market intelligence   - Provide feedback to management on competitor new product launches and competitor initiatives.
  • Customer Relationship building - Proactively communicate and build relationships with the customers (hardware owners) and KPL Sales Team Staff.
  • Customer weekly contact report -Routinely visit and meet with store owners on a fortnightly basis with the aim of identifying how we can improve our Products’ presence and service to them.
  • Provide weekly updates on all customer visits accompanied with Photos, Action plan, customer requirements and costs for approval and execution

 

Skills and Experience Required

  • First Degree in Marketing, Sales or Business Development.
  • Minimum 5 years’ work experience in a Marketing/Sales position
  • Excellent interpersonal communicational skills, with a passion for achieving sales & marketing objectives.
  • Experience using Adobe illustrator to develop/modify artwork would be an asset
  • Must own a good working vehicle, for which you will be compensated.

Ref: Marketing
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Kaleidoscope Paints Limited

Kaleidoscope Paints Limited

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