BRAND MANAGER

To develop, recommend and implement marketing plans and promotions so as to facilitate the achievement of established company objectives.

Responsibilities

•          Develop, recommend and implement strategies, plans and promotions to facilitate the achievement of the company's marketing objectives.

•          Manage implementation of the company's promotional activities to ensure the achievement of established marketing goals and objectives.

•          Monitor brand performance to ensure conformity with sales forecasts.

•          Prepare monthly reports on brand performance, planned versus executed promotional activity as well as highlight upcoming initiatives.

•          Monitor distribution levels and shelf presence through regular and scheduled trade visits.

•          Monitor pricing of products and profitability in all markets

•          Participate in the preparation of sales budgets, forecasts, and annual business plans.

•          Review and analyse the execution of promotions, report on findings and recommend appropriate adjustments and initiatives.

•          Conduct external product testing in accordance with established procedures.

•          Prepare draft budget proposals and administer approved budgets.

•          Monitor market trends, identify potential new markets and drive New Product Development for your brands.

•          Monitor customer reactions through focus group and market research

•           Performs other related duties as may be assigned from time to time.

Key deliverables

•          Develop, formulate, recommend and implement marketing plans on media promotions and product launches.

•          Select, develop and monitor the work of designated promoters as required.

•          Review and analyse company promotions.

•          Prepare reports and analyses on brand performance.

•          Prepare draft budget proposals and administer approved budgets

Reguirements

•           Bachelor Degree in Marketing

•           Oral and written communication skills

•          Excellent listening /analytical skills and ability to respond to results and customer research