Social Media Community & Influencer Manager

The Social Media & Influencer will share quality content online that informs, entertains or inspires their audience, on a regular basis.

POSITION PROFILE SOCIAL MEDIA COMMUNITY & INFLUENCER MANAGER

The Social Media Community & Influencer Manager is responsible for the growth and maintenance of social media platforms. Their role is also to ensure that every member has a sense of belonging and ownership and that the community creates value for its members.

MAJOR FUNCTIONS:

• Manage the day-to-day messaging, monitoring, and moderation of assigned social media channels.
• Consistently drive and champion the craft of social media to drive earned media through the development of compelling content
• Ensure content is posted timeously across all social media platforms
• Customer relationship building (responding to comments and messages in a timely and professional manner)
• Ensure complaints are managed efficiently, professionally, and timely and that negative sentiment is closely monitored.
•  Create monthly content calendars for all assigned brands one month in advance.
• Effectively monitor, report, and allocate monthly budget towards influencers, content creation, giveaways, and influencers
• Analyse monthly digital performance and create performance summary reports for Category Managers at the end of every month.
• Track performance of social media campaigns, content, and overall health of the assigned social handles with regular monthly reporting to the Category Managers
• Focus on brand tone development and implementation
• Identifying new content opportunities, promotional ideas, and ways to repurpose /create content
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Collaborating with creative teams to craft content that best answers social media content briefs
• Working collaboratively with Category Managers to execute any trade promotions which will be digitally promoted
• Competitor analysis (share best practices from competitors and inspiring brands outside our competitive set)  
•  Identify and manage relationships with influencers across markets, monitor their performance and ensure completion of deliverables.

PREFERRED /COMPETENCIES SKILLS:

• Understanding of social media marketing
• Strong sense of brand voice
• Ability to think quickly
• Public Relations skills
• Customer Relations experience
• Relationship management skills
• Ability to multi- task.
• Goal oriented
• Data driven

MINIMUM QUALIFICATIONS & EXPERIENCE:

• Degree in Marketing, Management, or any related discipline.
• Advanced computer proficiency (Microsoft Office Suite)
• Minimum of 3 years’ experience in social media sales & marketing environment preferrably in the FMCG industry

Thank you for expressing interest in our listed vacancy, however, ONLY, shortlisted candidates will be contacted.

Apply Now \

S.M. Jaleel & Company Limited

• Otaheite Industrial Estate, South Oropouche,, Fyzabad, Trinidad
• (868) 677-7520/7523